Spring 2025 - CMNS 426 D100
Video Design for Social Communication (4)
Class Number: 1664
Delivery Method: In Person
Overview
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Course Times + Location:
Jan 6 – Apr 9, 2025: Tue, 10:30 a.m.–12:20 p.m.
Burnaby
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Instructor:
David Murphy
davidcot@sfu.ca
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Prerequisites:
26 CMNS units with a minimum grade of C- or 60 units with a minimum CGPA of 2.00.
Description
CALENDAR DESCRIPTION:
This workshop examines the growing role that video is playing in a variety of public relations, industrial, advocacy and educational contexts. The emphasis of this course is on issues of communication design in relation to the goals and values in specific communication forums.
COURSE DETAILS:
Creating communication media for a specific audience is a challenging and subtle task that requires an understanding of media assessment, perception, and design. Designing communication media that can influence an audience’s knowledge, attitudes, perception or behaviour in relation to specific contemporary issues, requires an understanding of the context, culture, and determinants of both the audience and the messaging. This course provides an opportunity to work on media production design methods and techniques through the participation in collaborative projects over the term.
This course is intended as a capstone course that provides an opportunity to present ideas you have accumulated over your time studying communication and develop them into media projects. The course has labs to develop skills and techniques for producing communication media, and seminars to develop an understanding of the theories and practices involved in media communication.Students will be required to engage in the current issues and debates in communication media production by giving presentations, participating in discussions, and in writing assignments. This is a collaborative course requiring the application of theoretical understanding by producing audio and video media that communicate specific messages to an audience.
Grading
- Theory and Literature Review of Subject 20%
- Media Analysis Presentation 15%
- Lab Assignments 25%
- Learning and Reading Log 10%
- Final Media Communication Design and Evaluation 30%
NOTES:
The School expects that the grades awarded in this course will bear some reasonable relationship to established university-wide practices. In addition, the School will follow Policy S10.01 with respect to Academic Integrity, and Policies S10.02, S10.03 and S10.04 with regard to Student Discipline. For further information visit: www.sfu.ca/policies/Students/index.html
Materials
REQUIRED READING:
All readings will be provided on Canvas.
REQUIRED READING NOTES:
Your personalized Course Material list, including digital and physical textbooks, are available through the SFU Bookstore website by simply entering your Computing ID at: shop.sfu.ca/course-materials/my-personalized-course-materials.
Registrar Notes:
ACADEMIC INTEGRITY: YOUR WORK, YOUR SUCCESS
SFU’s Academic Integrity website http://www.sfu.ca/students/academicintegrity.html is filled with information on what is meant by academic dishonesty, where you can find resources to help with your studies and the consequences of cheating. Check out the site for more information and videos that help explain the issues in plain English.
Each student is responsible for his or her conduct as it affects the university community. Academic dishonesty, in whatever form, is ultimately destructive of the values of the university. Furthermore, it is unfair and discouraging to the majority of students who pursue their studies honestly. Scholarly integrity is required of all members of the university. http://www.sfu.ca/policies/gazette/student/s10-01.html
RELIGIOUS ACCOMMODATION
Students with a faith background who may need accommodations during the term are encouraged to assess their needs as soon as possible and review the Multifaith religious accommodations website. The page outlines ways they begin working toward an accommodation and ensure solutions can be reached in a timely fashion.