- BBA, Business Administration, First class honours, Simon Fraser University
- MRM, Resource Management, Simon Fraser University
- PhD, Transportation Technology and Policy, University of California, Davis
Updated CV (December 20, 2019)
Dr. Jonn Axsen explores transitions to sustainable energy systems. He draws from disciplines of economics, psychology, sociology and engineering to investigate the nexus of technology, environmental policy, and consumer behaviour. Jonn’s study of consumers’ social valuation of plug-in electric vehicles has earned him recognition as “Young Researcher of the Year” at the OECD’s 2011 International Transportation Forum. His specific research interests include:
- Adoption of pro-environmental technology
- Electric mobility and alternative fuel vehicles
- Consumer attitudes, values, lifestyle and social influence
- Citizen acceptance of energy and policy
- Energy system simulation modeling
- Climate policy design and impacts
In particular, Jonn strives to bring attention to the importance of “human” aspects of sustainable systems—understanding the attitudes, values and lifestyles of individual consumers, and how these can change. His research methods include large-scale consumer surveys, in-depth interviews and focus groups, energy-economy modeling, social network observation and analysis, discrete choice modeling, statistical analysis, factor and cluster analysis, technology assessment, and life-cycle impact analysis. His research has been funded by public and private organizations such as the California Air Resources Board, the California Energy Commission, Natural Resources Canada, and BMW. Current projects include: consumer valuation of electric-mobility and green electricity, the social transmission of information and valuation of advanced vehicle technology, individual engagement in pro-environmental lifestyle practices, and regional characterizations of electric-mobility readiness.
Jonn’s publications include:
- Melton, N., J. Axsen, B. Moawad, (In Press). Tradeoffs in zero emissions vehicle policy: A multi-criteria evaluation framework, Energy Research & Social Science.
- Hammond, W., J. Axsen, and E. Kjeang (In Press). Policies to reduce GHG emissions in Canada`s freight sector, Energy Policy.
- Plotz, Patrick, J. Axsen, S. Funke and T. Gnann (2019). Designing car bans for sustainable transportation, Nature Sustainability, 2, 534-536.
- J. Axsen, M. Wolinetz (2019). Shifting Gears: Climate Solutions for Transportation in Cities, Metro Vancouver case study. Prepared for the David Suzuki Foundation, November 2019.
- Long, Z., J. Axsen, & C. Kormos, (2019). Consumers continue to be confused about electric vehicles: Comparing awareness among Canadian new car buyers in 2013 and 2017, Environmental Research Letters, 14, 11.
- Long, Z., J. Axsen, I. Miller, & C. Kormos. (2019). Electric vehicles and automotive brand: How has Tesla shaped consumer perceptions? Transportation Research Part A, 129, 185-204.
- Axsen, J., and B. Sovacool (2019). The roles of users in shared, electric and automated mobility transitions, Transportation Research Part D: Transport and Environment., 71, 1-21.
- Special Issue (20 articles) on The roles of users in low-carbon transport innovations: Electrified, automated, and shared mobility, guest edited by Jonn Axsen and Benjamin Sovacool.
- Kamiya, G., J. Axsen, and C. Crawford (2019). Short-term and long-term perspectives on plug-in electric vehicle GHG intensity, Transportation Research Part D: Transport and Environment, 69, 209-223.
- Long, Z, J. Axsen, C. Kormos, and S. Goldberg (2019), Latent-demand for zero-emissions vehicles in Canada (Part 1): Insights from a design space exercise, Transportation Research Part D: Transport and Environment, 67, 51-66.
- Kormos, C., J. Axsen, Z. Long, and S. Goldberg (2019), Latent-demand for zero-emissions vehicles in Canada (Part 2): Insights from a latent-class choice model, Transportation Research Part D: Transport and Environment, 67.
- Axsen, J (2019). Charging Forward: A Blueprint for Clean and Affordable Electric Cars in British Columbia – Recommendations to the Government of British Columbia on design of the zero-emission vehicle standard, Prepared for the David Suzuki Foundation, February 26, 2019.
- Hardman, S., P., Plotz, G. Tal, J. Axsen, E. Figenbaum, et al. (2019). Exploring the Role of Plug-In Hybrid Electric Vehicles in Electrifying Passenger Transportation, Policy Guide, Prepared for the UC Davis International EV Policy Council, April 2019.
- Lajevari, M., J. Axsen, and C. Crawford (2019). Comparing alternative heavy-duty drivetrains based on GHG emissions, ownership and abatement costs: Simulations of freight routes in British Columbia, Transportation Research Part D: Transport and Environment, 76, 19-55.
- Sovacool, B., J. Axsen, and S. Sorrell (2018), Promoting novelty, rigor, and style in energy social science: Towards a code of practice for appropriate methods and research design, Energy Research & Social Science, 45, 12-42.
- Axsen, J, and M. Wolinetz (2018). Reaching 30% plug-in vehicle sales by 2030: Modeling incentive and sales mandate strategies in Canada, Transportation Research Part D: Transport and Environment, 65, 596-617.
- Sovacool, B. and J. Axsen (2018). Functional, symbolic and societal frames for Automobility: Implications for sustainability transitions, Transportation Research Part A: Policy and Practice, 118, 730-746.
- Lepitzki, J., and J. Axsen (2018). The role of a low carbon fuel standard in achieving long-term GHG reduction targets, Energy Policy, 119, 423-440.
- Hardman, S., A. Jenn, J. Axsen, G. Beard, et al. (2018). Driving the Market for Plug-in Vehicles: Understanding ZEV Mandates, Policy Guide, Prepared for the UC Davis International EV Policy Council, August, 2018.
- Hardman, S., T. Turrentine, J. Axsen, D. Garas, et al. (2018). Driving the Market for Plug-in Vehicles: Understanding Financial Purchase Incentives, Policy Guide, Prepared for the UC Davis International EV Policy Council, March, 2018.
- Hardman, S., G. Tal, J. Axsen, G. Beard, et al. (2018). Driving the Market for Plug-in Vehicles: Developing Charging Infrastructure for Consumers, Policy Guide, Prepared for the UC Davis International EV Policy Council, March, 2018.
- Axsen, J, J. Cairns, S. Goldberg and N. Dusyk (2018). What drives the Pioneers? Applying lifestyle theory to early electric vehicle buyers in Canada, Energy Research & Social Science, 44, 17-30.
- Hardman, S, A. Jenn, G. Tal, J. Axsen, G. Beard, N. Daina, E. Figenbaum, N. Jakobsson, P. Jochem, N. Kinnear, P. Plotz, J. Pontes, N. Refa, F. Sprei, T. Turrentine and B. Witkamp (2018), A review of consumer preferences of and interactions with electric vehicle charging infrastructure, Transportation Research Part D: Transport and Environment, 62, 508-523.
- Lajevari, M., J. Axsen, and C. Crawford (2018). Examining the role of natural gas and advanced vehicle technologies in mitigating CO2 emissions of heavy-duty trucks: Modeling prototypical British Columbia routes with road grades, Transportation Research Part D: Transport and Environment, 62, 186-211.
- Wolinetz, M., J. Axsen, J. Peters, and C. Crawford (2018), Simulating the value of vehicle-grid integration using a behaviourally-realistic model, Nature Energy, 3, 132-139.
- Sovacool, B., L. Noel, J. Axsen and W. Kempton (2018). The neglected social dimensions to a vehicle-to-grid (V2G) transition, Environmental Research Letters, 13, 1.
- Peters, D., J. Axsen, A. Mallet (2018). The role of environmental framing in socio-political acceptance of smart grid: The case of British Columbia, Canada, Renewable & Sustainable Energy Reviews, 82, 1939-1951.
- Schmitt, M., L. Aknin, J. Axsen and R. Shwom (2018). Unpacking the relationships between pro-environmental behavior, life satisfaction, and perceived ecological threat, Ecological Economics, 143, 130-140.
- Dusyk, N., J. Axsen and K. Dullemond (2018). Who cares about climate change? The mass media and socio-political acceptance of Canada’s oil sands and Northern Gateway Pipeline, Energy Research & Social Science, 37, 12-21.
- Axsen, J. (2017). How to get more electric vehicles on the road, The Conversation, December 12, 2017.
- Melton, N., J. Axsen, S. Goldberg, B. Moawad, M. Wolinetz (2017). Canada's ZEV Policy Handbook. Prepared with the Metcalf Foundation, December 2017.
- Sykes, M., and J. Axsen (2017). No free ride to zero-emissions: Simulating a region's need to implement its ownzero-emissions vehicle (ZEV) mandate to achieve 2050 GHG targets, Energy Policy, 110, 447-460.
- Pettifor, H., C. Wilson, J. Axsen, W. Abrahamse, and J. Anable (2017). Social influence in the global diffusion of alternative fuel vehicles – A meta-analysis, Journal of Transport Geography, 62, 247-261.
- Melton, N., J. Axsen, and S. Goldberg (2017), Evaluating plug-in electric vehicle policies in the context of long-term greenhouse gas reduction goals: Comparing 10 Canadian Provinces using the “PEV Policy Report Card”, Energy Policy, 107, 281-293
- Sovacool, B., J. Axsen, and W. Kempton (2017). The Future Promise of Vehicle-to-Grid Integration: A Sociotechnical Review and Research Agenda, Annual Review of Environment and Resources, 42.
- Axsen, J. (2017). Making electric vehicles happen in Canada. Policy Options, January 3, 2017.
- Axsen, J., B. Langman and S. Goldberg (2017). Confusion of Innovations: Mainstream consumer perceptions and misperceptions of electric-drive vehicles and charging programs in Canada, Energy Research & Social Science, 27, 163-173.
- Fox, J., J. Axsen and M. Jaccard (2017). Picking winners: Assessing the costs of technology-specific climate policy for U.S. passenger vehicles, Ecological Economics, 137, 133-147.
- Rhodes, K., J. Axsen, and M. Jaccard (2017). Exploring citizen support for different types of climate policy, Ecological Economics, 137, 56-69.
- Wolinetz, M., and J. Axsen (2017). How policy can build the plug-in electric vehicle market: Insights from the respondent-based preference and constraints (REPAC) model, Technological Forecasting and Social Change, 117, 238-250.
- Axsen, J., S. Goldberg and N. Melton (2016). Canada’s Electric Vehicle Policy Report Card, prepared with the Metcalf Foundation, November 15, 2016.
- Melton, N., J. Axsen, and D. Sperling (2016). Moving beyond alternative fuel hype to decarbonized transport, Nature Energy, 1, 16013.
- Axsen, J., S. Goldberg, and J. Bailey. (2016). How might potential future plug-in electric vehicle buyers differ from current “Pioneer” owners?. Transportation Research Part D 47 (2016) 357-370.
- Bailey, J. H. and, J. Axsen (2015). Anticipating consumer acceptance of utility controlled charging for plug-in vehicles, Transportation Research Part A: Policy and Practice, 82, 29-46.
- Axsen, J., J. H. Bailey, and M. Castro (2015). Preference and lifestyle heterogeneity among potential plug-in electric vehicle buyers, Energy Economics, 50, 190-201.
- Axsen, J. (2015). In climate policy, can public ignorance be bliss? Policy Options, January 2015.
- Bailey, H., A. Miele, and J. Axsen (2015). Is awareness of public charging associated with consumer interest in plug-in electric vehicles? Transportation Research Part D: Transport and Environment, 36, 1-9.
Link to Press Release, Vancouver Sun, Global News and 24 Hours
- Rhodes, E., J. Axsen and M. Jaccard (2015). Gauging citizen support for a low carbon fuel standard, Energy Policy, 79, 104-114.
- Axsen, J. (2014). Citizen acceptance of new fossil fuel infrastructure: Value theory and Canada’s Northern Gateway Pipeline, Energy Policy, 75, 255-265.
- Rhodes, E., J. Axsen and M. Jaccard (2014). Does effective climate policy require well-informed citizen support? Global Environmental Change. 29, 92-104.
- Wolinetz, M. and J. Axsen (2014). The Renewable and Low Carbon Fuel Requirement Regulation: Current Impacts and Future Potential of British Columbia’s Transportation Fuel Regulation, Report, Prepared by Navius Research for public release, August, 2014.
- Wolinetz, M. and J. Axsen (2014). B.C. clean fuel regulation works: Let’s keep it clean, clear cut and strong (Op-Ed), Vancouver Sun, September 24, 2014.
- Cusack, D., J. Axsen, R. Shwom, L. Hartzell-Nichols, S. White, K. Mackey (2014). Assessing climate engineering solutions as complements to mitigation: An interdisciplinary framework. Frontiers in Ecology and the Environment, 12(5), 280-287.
- Axsen, J., and K.S. Kurani (2014). Social influence and pro-environmental behavior: The reflexive layers of influence framework. Environment and Planning B, 41(5), 847-862.
- Axsen, J., H. J. Bailey, and G. Kamiya (2013). The Canadian Plug-in Electric Vehicle Survey (CPEVS 2013): Anticipating Purchase, Use, and Grid Interactions in British Columbia, Preliminary Report (PDF), October 31, 2013. Survey documents.
- Axsen, J., C. Orlebar, and S. Skippon (2013). Observing social influence and consumer preference formation: The case of a U.K. workplace electric-vehicle trial. Ecological Economics, 95, 96-107.
- Axsen, J. and K. Kurani (2013). Hybrid, plug-in hybrid or electric—what kind of electric-drive vehicles do consumers want? Energy Policy, 61, 532-543. Link to Video Abstract.
- Axsen, J., and K.S. Kurani (2013). Connecting plug-in vehicles with green electricity through consumer demand, Environmental Research Letters, 8, 1-11. Links to Open Access PDF and Video Abstract.
- Axsen, J., and K.S. Kurani (2013). Developing sustainability-oriented values: Insights from households in a trial of plug-in hybrid vehicles, Global Environmental Change, 23 (1), 70-80.
- Axsen, J., J. TyreeHageman, and A. Lentz (2012). Lifestyle practices and pro-environmental technology, Ecological Economics, 82, 64-74.
- Axsen, J., and K.S. Kurani (2012). Social influence, consumer behavior and low-carbon energy transitions, Annual Review of Environment and
Resources, 37, 311-340.
- Axsen, J. and K.S. Kurani (2012). Who can recharge a plug-in electric vehicle at home? Transportation Research Part D, 17(5), 349-353.
- Axsen, J, and K.S. Kurani (2012). Interpersonal influence within car buyers’ social networks: Applying five perspectives to plug-in hybrid vehicle drivers, Environment and Planning A, 44(5), 1047-1065.
- Axsen, J., C. Yang, R. McCarthy, A. Burke, K. Kurani, and T. Turrentine (2011), The Plug-in Electric Vehicle Pathway, in Sustainable Transportation Energy Pathways: A Research Summary for Decisionmakers, Eds. Joan Ogden and Lorraine Anderson, 38-63.
- Axsen, J., K.S. Kurani, R. McCarthy and C. Yang (2011). Plug-in hybrid vehicle GHG impacts in California: Integrating consumer-informed recharge profiles with an electricity-dispatch model, Energy Policy, 39(3), 1617-1629.
- Axsen, J., and K.S. Kurani (2011). Interpersonal influence in the early plug-in hybrid market: Observing social interactions with an exploratory multi-method approach, Transportation Research Part D: Transport and Environment, 16(2), 150-159.
- Axsen, J. (2011). B.C. government’s plan to construct three LNG plants counters CO2 reduction efforts (Op-ed), Vancouver Sun, November 14, 2011.
- Axsen, J, and K.S. Kurani (2010). Anticipating plug-in hybrid vehicle (PHEV) energy impacts in California: Constructing consumer-informed recharge profiles, Transportation Research Part D: Transport and Environment, 15(4), 212-219.
- Axsen, J, K.S. Kurani, and A. Burke (2010). Are batteries ready for plug-in hybrids buyers? Transport Policy, 17 (3), 173-182.
- Axsen, J, A. Burke, and K.S. Kurani (2010). Batteries for PHEVs: Comparing Goals and the State of Technology, in Electric and Hybrid Vehicles: Power Sources, Models, Sustainability, Infrastructures and the Market, Ed. Gianfranco Pistoia, Elsevier, ISBN 978-0-444-53565-8.
- Axsen, J., and K.S. Kurani (2009). Early U.S. market for plug-in hybrid electric vehicles: Anticipating consumer recharge potential and design priorities, Transportation Research Record: Journal of the Transportation Research Board, 2139, 64-72.
- Axsen, J., D. Mountain, and M. Jaccard (2009). Combining stated and revealed choice research to simulate the “neighbor effect”: The case of hybrid-electric vehicles, Resource and Energy Economics, 31 (3), 221-238.
Future courses may be subject to change.