Jonn Axsen

Associate Professor


  • BBA, Business Administration, First class honours, Simon Fraser University
  • MRM, Resource Management, Simon Fraser University
  • PhD, Transportation Technology and Policy, University of California, Davis

Updated CV (December 20, 2019)
Research Statement
Teaching Statement


Dr. Jonn Axsen is an associate professor, and Director of the Sustainable Transportation Action Research Team (START) at SFU. As a social scientist, he explores transitions to sustainable energy and transportation systems. His particular focus is on the "human" aspects of low-carbon technology, practices and policy, drawing from multiple disciplines such as economics, psychology, sociology and engineering. His research methods include consumer surveys, qualitative interviews, quantitative modeling, discrete choice modeling, statistical analysis, and policy analysis. His research interests includes:

  • Electric mobility, automated vehicles and shared mobility
  • Adoption of pro-environmental technology
  • Consumer attitudes, values, lifestyle and social influence
  • Public acceptance of energy projects and climate policy
  • Quantitative modeling (simulation) of technology adoption and energy systems. 
  • Climate policy design and impacts

Jonn has published over 50 peer-reviewed papers since 2009, 10 of which have been cited over 100 times each. With an h-index of 32 (as of February 2020), he regularly publishes in top-level international journals such as Nature EnergyNature SustainabilityEcological EconomicsEnergy Policy, and Transportation Research Part D: Transport and Environment. A selection of his most notable journal articles include:

  1. A 2019 synthesis of research on users of electric, shared and automated vehicles (one of the most downloaded in the journal).
  2. A 2018 review of "best practices" for social science research methods (most cited article in the journal).
  3. A 2018 review of evidence for electric vehicle charging infrastructure (one of the most cited article in the journal).
  4. A 2012 exploration of the role of social influence in electric vehicle adoption (award-winning, via the International Transport Forum).

Jonn Axsen's awards include "Young Researcher of the Year" by the International Transportation Forum, and the 2019 Dean's Award for Research Excellence at Simon Fraser University. His research program includes funding from the Social Sciences and Humanities Research Council of Canada (SSHRC), the Pacific Institute for Climate Solutions (PICS), the Community Trust Endowment Fund (CTEF) of SFU, and Translink. Jonn also serves as Associate Editor with the international journal Energy Research & Social Science (Impact Factor = 5.5).

Jonn’s publications include:




Jonn joined REM in 2011 and teaches Ecological Economics (REM-321), Sustainable Transportation Management (REM-355) and Research Methods and Modeling for Social and Technical Sustainability for graduate students (REM-658).