In recording and broadcasting, bringing a voice or instrument into the foreground (i.e. raising it out of AMBIENT sonic environment) by emphasizing its components, particularly in the 2-4 kHz range where the ear is most sensitive. See: EQUAL LOUDNESS CONTOURS.
Colloquially, any sound is said to have 'presence' when it stands forward clearly. Tape recorded sounds that have been DUBbed many times often lack presence because of signal degeneration.
See also: EQUALIZATION. Compare: FIDELITY, HI- FI, LO-FI, QUALITY, SONORITY.
Sound Example: Recorded speech, heard first with an attenuation of the energy in the presence range (simulating poor recording quality), followed by a boost in that same range.