Improving communication with students

The improving communication to students key project area will develop a university-wide strategy for communicating with students through channels and tools they use, with messaging they relate to in a coordinated manner across the university, so that students are not overwhelmed by information-overload.

Opportunities to get involved

Share your thoughts

This key action area already has a plan in place, and it includes broad consultation. Do you have a suggestion for how departments across SFU can collaborate to deliver the right information at the right time in the right place to students? For how SFU can reduce messaging overload? If so, we'd love to chat with you – please contact our group lead.

Main contact

Interested in learning more about this key area, or have a suggestion?

Contact:

Adam Brayford
Director, Student Experience Communications
Communications & Marketing
abrayfor@sfu.ca

Progress to date

Discovery

Stakeholder research

Conducted interviews with 40 groups of staff across SFU – including the below – to uncover communication goals, process and challenges:

  • Athletics
  • Career and Volunteer Services
  • Co-operative Education
  • Dining Services
  • EMCC 
  • Faculties:
    • Faculty of Applied Sciences
    • Faculty of Arts and Social Sciences
    • Beedie School of Business
    • Faculty of Communication, Art and Technology
    • Faculty of Education
    • Faculty of Environment
    • Faculty of Health Sciences
    • Faculty of Science
  • Indigenous Student Centre
  • International Services for Students
  • IT Services
  • Library
  • Parking Services
  • Recreation
  • Research Commons
  • Residence and Housing
  • Strategic Enrollment Management Liaison
  • Student Enrollment
  • Student Learning Commons
  • Student Services Communications
  • Student Success and Strategic Support
  • Teaching and Learning Centre
  • VP Research Office

Stakeholder research

Conducted interviews with 40 groups of staff across SFU – including the below – to uncover communication goals, process and challenges:

  • Collaborated with Institutional Research and Planning to include several questions related to student communication in 2018–20 annual undergraduate surveys
  • Executed undergraduate and graduate student surveys to gauge attitudes toward student communication, and to identify participants for further in-person research. Generated approximately 1,300 undergraduate and 700 graduate student responses.
    • Scheduled follow-up interviews with 15 students, representing all faculties, undergraduate / graduate, all credit hour ranges, on- / off-campus and international / domestic
  • Conducted comprehensive research into digital student communication samples from across SFU spanning web, email and social media

 

Upcoming milestones

Milestone

Anticipated date

Communication journey online landscape analysis October – January 2019
Mapping out new online student communication journey
January – March 2019
Digital channel and content alignment
April – June 2019
Change management / communication skill building July – August 2019
Campaign to current students + iteration of approach
September 2019 onwards