Integrated Marketing Communications BUS 448 (4)
An integrative approach to the study of promotion including advertising publicity, personal selling and sales promotion; evaluation of the role promotion has in marketing and the economy; formulation and analysis of promotional goals, planning, organizing and controlling; utilization of market research studies; forecasting, budgeting, media selection; promotion institutions. Prerequisite: BUS 347, 360W; 60 units.
Mo 9:30 AM – 12:20 PM
SUR 5360, Surrey