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Research Methods in Business Administration BUS 981 (4)

Provides an overview of the major quantitative and qualitative analytical methods associated with empirical research in Business Administration. This seminar is aimed at providing an overview of the research process, an introduction to a range of research techniques and data analysis appropriate to those techniques. It should develop participants' skills for designing research as well as an ability to critically assess research reported in the literature. To do this, the course will focus on various approaches to research design, discuss the kinds of analyses appropriate to those designs, and introduce computer packages for data analysis, such as Statistical Package for Social Sciences (SPSS). Prerequisite: Enrollment in PhD program.