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Consumer Behaviour BUS 347 (3)

A study of the manner in which decisions are made in the market place, by both the ultimate consumer and the industrial buyer. Course will include consideration of consumer decision processes, individual and group influences and special cases such as brand loyalty and consumerism. Prerequisite: BUS 343; 45 units. Students with credit for COMM 347 may not take this course for further credit.

Section Instructor Day/Time Location
D100 Tu 2:30 PM – 5:20 PM
WMC 3510, Burnaby
E100 Th 4:30 PM – 7:20 PM
WMC 3510, Burnaby