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Communication and Rhetoric CMNS 332 (4)

An examination of rhetoric and persuasion in the context of communication studies. Several classical accounts of persuasion and rhetoric are examined in order to develop a fuller understanding of the promotional ethos of the modern age. How different institutional modes of persuasive discourse have been shaped by a variety of research agendas and underlying theories about human nature is also studied. Prerequisite: 45 units including one of CMNS 220, 221, 223W, or 235.