New Product Development and Design BUS 443 (3)
Understand how to develop and launch new products that will be successful with customers. Students will learn to: identify product/service opportunities; generate and evaluate concepts; develop concepts into products; launch new products. Prerequisite: BUS 360W (or another upper division Writing (W) course), 343, both with a minimum grade of C-; 60 units.
Mo 2:30 PM – 5:20 PM
WMC 3250, Burnaby