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Marketing and Sales BUS 586 (3)

Progress within organizations and society depends not only on innovative ideas but also on persuasion – the ability of innovators to get others to adopt these ideas. This course is designed to provide students with a road-map from understanding organizations’ and consumers’ marketing environments, to collecting and interpreting marketing data, to creating innovative marketing strategies, to effectively communicating these strategies and ideas. The foundations of the course include: (1) an introduction to marketing concepts and research (including digital marketing), (2) the development of a brand (for products, services or people including yourself), (3) presentation design and delivery, and (4) strategic selling and storytelling.