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Marketing BUS 615 (4)

Apply the fundamentals of marketing management including understanding competitive rationality, why competitive advantage needs to be managed as a process, and the creation and evaluation of customer equity. Learn how to formulate and implement offering, pricing, placement and marketing communication strategies that will lead to growth and competitive advantage. Students who have taken BUS 637 and BUS 638 may not take this course for further credit.

Section Instructor Day/Time Location
G100 TBD