Please note:

To view the current Academic Calendar, go to

Marketing Tech-based Products and Services BUS 754 (4)

What differentiates high-tech markets from more traditional ones is the environment of shrinking product life cycles, rapid changes in information and knowledge and great uncertainty about competitors. This course is designed to teach strategies for developing and executing marketing strategies in technology-intensive markets. Students who have taken BUS 556 may not take this course for further credit.