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Online Marketing for Publishers PUB 355W (4)

Explores the formulation and analysis of marketing goals within the evolving realm of online promotion and marketing. Emphasis is given to approaches to measurement of effect; implementation and campaign management; finding and nurturing audiences and conversations; branding; forecasting and budgeting. Prerequisite: 60 units. Students with credit for PUB 355 may not take this course for further credit. Writing.