March 15, 2017

A novice takes the EdMedia Program and makes a video

Lisa Higashi, manager of the Beedie School's Undergraduate Career Management Centre, took the EdMedia Program and left with a video that is being used in an introductory marketing course.

In 2016, the Beedie School’s Undergraduate Career Management Centre (UCMC) integrated the Networking and Business Etiquette workshop from its Business Career Passport program into the BUS 343 Introduction to Marketing course.

During the integration, UCMC manager Lisa Higashi identified a need for course material tailored to the student audience. For example, she felt that videos illustrating the delivery of “elevator pitches”—short speeches used to define a personal brand—would be more useful if they showcased current students rather than mid-career professionals.

One obvious solution was to create that material, starting with the elevator-pitch video. The only hitch was that Higashi had never made a video and was “a little bit nervous around media and technology.”

A hallway conversation alerted her to the existence of the Teaching and Learning Centre’s EdMedia Program (EMP), which trains SFU faculty members and staff to create and use educational media, and last fall Higashi decided to take the plunge.

Learning by doing

She joined four other participants for seven sessions over a period of eight weeks. Each session was led by a TLC media or design professional and focused on a particular topic, such as graphic design, audio or video recording. In addition, participants worked on a personal project to develop expertise in a selected medium and produce a usable course resource.

Higashi was pleased with the experience.

“I think it exceeded my expectations [in that] it was quite comprehensive,” she says. “It [also] exceeded my expectations in terms of the support that we received from the staff members in creating a project from scratch and presenting it. I thought that was very valuable.”

For Higashi, one outcome of the program was a broader understanding of educational media. “When I went into the program I thought of educational media pretty much as PowerPoint and videos, but it introduced me to all of the different things that we can do.”

More importantly, it gave her the practical skills she needed to create her video, and a supportive environment in which to work. By the end of the program she had a rough draft, which she soon completed with the support of the TLC team.

Confidence, expertise and a product worth sharing

Reaction to the new resource has been positive.

“The students have said that they like hearing from other students,” she says. “Our staff members—I’ve shared it with our team—have said that they were impressed with the quality of a video from someone who’s a novice and who is new to this process.”

The experience has given her an expanded skill set as well as greater confidence, particularly because of the ongoing support offered by TLC educational media manager John Born and his team.

“One of the challenges is not having access to the equipment that’s necessary for creating videos, and one of the good things is that they’ve shared with us different types of equipment that you can use [and] they’ve been very open to saying ‘Feel free to reach out if you ever want to work on another project.’”

The next offering of the EdMedia program will run from April 25 to May 16. Applications are now open.

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