Maserati Service App

Process | Final product | Functions |

Brief

The goal of this group project was to design a post-sale service application for smartphones, that allows Maserati to build strength the relationship with their client. The application conveys the information about their vehicle to the owner in a qualitative manner.it provides information that can acted upon, and offer service scheduling within the application.

Process

There were many bumps along the way, after further research we found that Maserati did not have a problem selling their vehicle, like we initially thought. Rather, they lack the medium to stay connected to their owners post-sales. This is greatly affecting the return sales.

Idea

We would like to design an app that is easy to use with one hand and create a pleasant experience.

My Role

In order to create a memorable and delightful user experience, I dived into the search of an unique micro-interaction for service scheduling function of the app. The end product utilizes the swiping motion that are already adopted by many mobile social apps. The users would swipe up to confirm their selection and move on to next step, swipe left/ right to select option.

Final Product

Service application for Maserati to stay connected with current owners post-sale

How does the app work?

The app is sync with Maserati vehicle via the vehicle number, the app then will have a record of the user's past service and customer information. At any point the user can open the app to check on the statues of their vehicle. If anything needs to be serviced on the vehicle, the app will notify the user and prompt them to schedule a service.

Functions

Car statues | Book a service | Service progress | Payment |

Checking car statues

The app presents the current conditions of the vehicle in a more intuitive way

Notifications

Depending on the severity of the problem , the app will offer a suggested schedule date. This is to ensure that the user is aware, if the they decide to schedule their service past the suggested dates, it could be dangerous.

Booking a service

The interactions were designed to be operated easily with one hand. The users can slide right or left to select the desire time and day

For those with a busy schedule

When a service is scheduled, the user has the option to have their vehicle picked up by Maserati professionals, or drop it off at the location themselves.

Service progress

During service, the user can check on the service progress and the estimated time of completion.

Paying for the service

Upon completion, the service center will be able to send an invoice through the app to the user, where they can have the option to pay via the app.Past service histories and invoices are all kept in the app as well for future reference.