Marketing initiatives win two awards from CAUCE

We’re delighted to report that our marketing efforts have been honoured by the Canadian Association for University Continuing Education (CAUCE).

Each year, the CAUCE Design and Marketing Awards recognize excellence in the field of design and marketing in university continuing education throughout Canada.

For 2019–2020, we received awards in two categories. In the design category, our spring 2020 brochure for the Liberal Arts and 55+ Program won the award for large print publication design. The course catalogue was freshly redesigned last fall, with enrollments for the term reaching a record high.

Our fall 2019 pop-up café campaign took the top honour in the category of marketing campaign over $1,000. Alongside transit advertising, the campaign featured a series of pop-up events at office towers in Vancouver and Surrey, where we served free coffee and introduced the business community to our programs and courses.

In addition, CAUCE recognized the campaign with its Best in Show honour.