1. Population Density - With a higher population density a teacher will be able to draw studetns from a larger pool. By reaching a larger number of people there is more chance for a dance studio to be successful.

2. Female Age - Most competitive dancers have started dancing no later than 8 or 9 years of age and are predominantly female. Therefore, when considering a competitive studio it is important to identify areas were there are high numbers of the target age range and gender in the population.

3. Average Income - Any extracurricular activity requires quite a bit of money. Highland dancing is not cheap. The lessons which range from $35.00/month to $100/month depending on the number of lessons and that is the least expensive part. Traveling and costuming costs can be significant for both competitive and non-competitive dancers.

4. Employment - Whether a parent is employed full time or part time plays a large role because if a parent is employed part time the likelihood of the student being able to attend lessons is often greater. However, this is contradicted by the fact that parents who are employed full time are more likely to make more money and be able to take longer periods of time for vacations or in this case dance competitions out of the local area.

5. Careers - Oddly enough, it came across that highland dancers are generally children of professional parents. This value considered all those parents who are teachers, lawyers, etc.. Professional careers do not take into consideration those who are employed in industrial fields or retail industries, for example.

6. Scottish Ancestry - Having a relative that was scottish or has some connection to Scotland seems to bring a large number of people into highland dancing. Having that link to a cultural heritage is something that draws parents and their young children to highland dancing.

7. Roads - Proximity to the studio is key for drivers in particular. Most people want to be along main roads or in close proximity to a major highway for ease of travel between home and the studio. Essentially, a rural area would not be ideal; it would be too far to drive.

8. Bus Stops - For those who do not have a car and are restricted to using bus and sky train services this is key. On average most people would not walk more than a kilometer or two in order to get to a dance lesson.

9. Schools - To attract the younger dancers and their parents, advertising in a school is a good idea and if the teacher is located very close to the school it makes it easier to attract those parents and easier for those students to get to lessons if they are in the late afternoon. Being near schools also encourages groups of friends to join together.

10. Landuse - Landuse is a key constraint to planning a dance studio because the most suitable locations are in residential areas and possibly commercial areas. Parks, recreation areas, government areas, waterbodies, and industrial areas are not suitable areas for a new studio.

11. Current Studio Locations - To avoid any conflict between other teachers and studios in the local area it is important to locate a new studio a fair distance away from the current studios. Therefore, all current locations will not be selected. These will be a constraint to the analysis.