Originally, the focus of this project was to compare an Idrisi analysis locating where the new Gap should be placed, to what had actually occured.  Since, I had the locations of where the Gap stores were as of 1999, and where the new stores opened in 2000,  I could see that the municipalities of Burnaby and Langley gained new stores over the year.

    In Idrisis, I ran a boolean MCE based on the GVRD municipalities, using average household income, unemployment rate, aged 0 - 14, and aged 15 - 24 as my variables.  I thought that by using these constraints I would target those municipalities that would have both the clientel and the affordability to shop at the Gap.  Based on a number of reclass operations, using my constraints and edit/assign on a raster landuse image of the GVRD, I came up with four boolean images.  From these new boolean images, I simply ran overlay combined with a raster image of the GVRD to view my results.  As you can see, the five areas of West Vancouver, Coquitlam, Maple Ridge, Delta, and Langley were evaluated by Idrisi as being prime municipalities to recieve a Gap store.
 

    However, of the new Gaps in 2000, two were located in Burnaby and one went to Langley.  Since, Langley did not have a Gap store to begin with, I decided to focus my in depth spatial analysis on Burnaby.  In this manner, I could begin by plotting the original store locations, from 1999, and run the Idrisi analysis to compare the outcome with the 2000 data.  This two year transition comparision is vital, since the Gap is now only opening within existing malls.  Therefore, I could assign values to those malls with a Gap in 1999, and deliniate cost analysis criteria from that which in turn could be compared with the 2000 information.  From this new information, I could add the following weights to the anlysis to generate a MCE weighted linear comparision of many criteria:
 
As well, to further constrain the criteria based on what managers may consider the more essential, another MCE this time using Ordered Weighted Averaging may be employed.
 
However, the entire procedure is explained in the Analysis section below.