CMNS 426-4
Video Design for Social Communication:
Media Production for Cultural Research

 

Course Outline


Readings:

On-line Reading Bin

Mick & Demoss "Self-Gifts: Phenomenological Insights from Four Contexts"

Ritson & Elliot "The Social Uses of Advertising"

Batra & Ray "Affective Responses Mediating Acceptance of Advertising"

Marshall McLuhan "The Photograph" (Life June 1963)

Robert V. Kozinets "Burning Man"


References:

Reading Outline / Timeline

Reference List

Reserve List


Resources:

Media-Lab

Food Ad Database

Food Ad Protocol (Word doc)

Food Ad Content Analysis Spreadsheet (Excel xls)

Metz Grand Syntagmatique

Ways of Seeing 1, 2, 3


Notes:

Form and Meaning

Screen Language