Mick & Demoss "Self-Gifts: Phenomenological Insights from Four Contexts"
Ritson & Elliot "The Social Uses of Advertising"
Batra & Ray "Affective Responses Mediating Acceptance of Advertising"
Marshall McLuhan "The Photograph" (Life June 1963)
Robert V. Kozinets "Burning Man"
Food Ad Content Analysis Spreadsheet (Excel xls)