project is based on the desire to demonstrate that communities
can do something to reduce the lifestyle
risks and ill-effects associated with the media saturated
world our kids are growing up in.
The goals of this project can be
simply stated: We want to help make our children’s lives
safer and healthier by reducing the risks associated with
TV watching, Internet use and playing with video games.
We developed a media education
curriculum that asked students to reflect on the role
that media play in their lives and challenged them to explore
what they would do if they didn't rely on media to entertain
them so much. This task of course is never easy, but the results
of this pilot project reveal that it is possible.
The project was coordinated by the Media
Analysis Lab at Simon Fraser University in partnership
with the North Vancouver Parents Advisory Council and the
North Vancouver District Board of Education. Funding for this
pilot project has been provided by the Ministry of Justice