Simon Fraser University Media Analysis Lab Research Reports and publications
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Media Analysis Lab
 
Parents

Parents as an important asset in the project

Recognizing that parents play a major role in the lives of children we seek to include parental participation and education as part of the Media Risk Reduction Intervention. Parents along with other community assets have been known to support risk communication as well as reduction, therefore it became imperative to develop the program with not only the students and teachers in mind, but also the parents and the child's home environment. This is evident in a number of lesson plans which have included media diaries for parents, media surveys, child directed interviews with parents and other homework assignments that encourage the child to discuss media with their parents at home.

Power Point presentation discussion the Politics of Hope
Community Mobilization Against the Risks of Violent Entertainment?

 
 

What can parent's do about their child's media saturated environment?

As researchers we recognize that children live in a media saturated environment. It has become a substantial factor in their peer culture, their home and school culture and their family culture. We also realize that parents are the primary role models for young children and that the child's viewing and media usage patterns often reflect those of their parent. For example eating while viewing, sedentary lifestyle choices and consumer choices. Therefore we have developed a short review of the research dealing with media risks, along with some helpful hints for parents as encouragment in helping their child with the challenge of reducing their media use.

1) To help promote controlled use of the media

a) For more information about the risk associated with high media consumption search our research database.

b) For critiques of children's video games, books and toys search our cultural products database.

c) To examine alternatives to violent entertainment check out some videos produced by students in the Media Analysis Lab.

d) For research results of the pilot project examine our results page and final report.

e) For background on this media education strategy refer to our media education page.

 

 
 
Cultural Product Reviews

Another role of the Media Analysis Lab is to educate others about 'Kid Culture'. Over the summer we had 60 students at Simon Fraser University examine popular books, video games, toys, movies and televisions shows as a mean for them to become familiar with youth culture today and apply their knowledge of communication theory to these products. Many of the student succeeded in producing excellent summaries and analysis of these products. These reviews will soon be available for you to examine and maybe use in your attempt to monitor and provide cultural products for your children.

click here for cultural product reviews

 

 

 
 

Media Risk Reduction Pilot Project Curriculum

Media Audit

Week 1: Media Diaries

This first week allowed the students to get to know the researchers from SFU by expressing their preferences for certain television programmes, video game and computer related activities. The aim was to make the children feel comforable enought to speak freely about their media use patterns. We then asked them to fill out a week long media diary asking how long they spent with media and what shows, games and computer related activities they engaged in. On the last day of the week we came back to the school and conducted a media math lesson, which asked the students to add up all their media use for the week. This approach allowed the students to see for themselves the amount of media they used, rather than being told they watch just enough or too much, they made their own judgments. Most of the students did however, decide they spent too much time with the media and the project allowed the students to direct their future decisions based on their own empirical evidence from their own survey data.


Critical Media Education
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Week 2: Heroes/heroines

This lesson will deal with the differences between real and fictional heroes and heroines. We want the children to examine the stereotypical characteristics of heroes and heroines in the media. A work sheet will allow the students to describe the characteristics of their favorite book character, TV show and video game characters. They will then discuss these characteristics with a partner and come up with a table of characteristics, which they will then have to place a real and fictional hero/heroines name. The groups will then share with the class.
Following the class discussion of characteristics of real and fictional heroes and heroines the class will be asked to think about why TV and video game producers use such characteristics and why we find them so appealing. We will then discuss how possible it is to 'fly over buildings', fight and never get hurt, always win, etc. that seem to follow the traits of fictional heroes and how us as viewers must question what is going on and what is real versus a technological trick.
( Two of the four school will also take part in a media debunking activity. Media specialists from Simon Fraser University Media Analysis Lab will be coming to the school and setting up a demonstration. This demo will entail a student meeting their favorite cartoon character or standing in their favorite TV show scene via technology such as a blue screen, video camera and Television. The objective of this particular activity is to show the students how easy it is to manipulate scenes, images and locations via video technology. We hope that this will not only provide a fun experience, but also allow the students to continually questions what they see on the media).
The object of this lesson is to get children to question stereotypes and the images of heroes and heroines in the media.
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Week 3: Scripting and Re-Scripting

This lesson will continue the discussion from the previous week on stereotypes in the media and will broaden to include the stereotypes of bully, victim and bystander. We will discuss stereotypes of bullies, victims and bystanders in the media and ask the children why they think this happens. We will then bring in a video clip from a show the students have chosen as one of their favorites and edit it down to examine a particular scene which illustrates either stereotyping of a character or describes a potential bullying scenerio. We will then stop the programme and ask the children to decide the best way to deal with the incident. We will also ask them to take different perspectives and tell us how a bully, victim and bystander would stereotypically handle the situation in the media and the problems of the character handling it in an improper way. The short video production will be followed by a discussion of show and game genres and what makes these show a drama, comedy or sports show. This will be followed by a short content analysis worksheet which will be used to help children examine elements in a show rather than becoming a media zombie or 'zone out'. The objective of this project is to show the children that they can deconstruct a show and questions elements of the show in a critical and educated manner.
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Week 4: Moral Education

This lesson is used to help promote non-media activities in preparation for Tune Out week. We will talk to the children about favorite school yard games and favorite games of their parents to help build the non-media related gaming repertoire of the students. We will also ask the children what happens when they are playing a game and someone breaks the rules. This will lead in to a discussion of fair and just play. This understanding that rules need to be meet and continually understood will allow them to develop their own game, complete with rules and regulation. Objects from the school's gym storage room will be used and the children will be asked to develop a game and share their development with the class.
This lesson plan has two main objectives. The first objective is to discuss alternatives to the media. If we can interest them in games and other non-media related activities they may find the Tune out week easier. The second objective is to discuss the importance of play and the importance of learning boundaries and rules and learning to develop a sense of how games are played in a fair and just manner.
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Week 5: Tune out preparation Week

This week's lesson will be spent brainstorming non-media related activities for the students to do while they are taking part in media Tune Out week. Art projects such as making banners, posters, and possibly T-Shirts will help get the children excited about participating in a unique activity.
( The remain two of the four school will also take part in a media debunking activity. Media specialists from Simon Fraser University Media Analysis Lab will be coming to the school and setting up a demonstration. This demo will entail a student meeting their favorite cartoon character or standing in their favorite TV show scene via technology such as a blue screen, video camera and Television. The objective of this particular activity is to show the students how easy it is to manipulate scenes, images and locations via video technology. We hope that this will not only provide a fun experience, but also allow the students to continually questions what they see on the media).
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Week 6: Media Tune Out Week

This will be the last week we will be in the classrooms. This lesson will act as both a wrap up and a reinforcement of the student's participation in the tune out week. We will initially hand out non-media diaries for the week and on the Friday will ask how the week was and get the student's reactions to the program as a whole. This may take the form of a written critique of the project or a art project of what they did while Tuning out to the media for a week.
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Week 7: Family Interviews

In order to assess the success of this project we would appreciate any feedback from families. We would like to set up interviews at the family's home, the school or at the SFU media lab to have parents and children express their opinions of the project, media and the Tune Out Week experience. This is an important part of the project because it will allow us to fully understand the problems and successes of the family in reducing their media usage.
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 
 
 
 

To learn about this Risk Reduction Strategy watch this video

Watch this video to learn about teachers' experiences of the project