Echoo Lab Pitch Videos
Context
Echoo Lab
Animated Pitch Videos
Objective
My goal was to create two pitch videos about Echoo Lab's objective and what their product offers their users.
Process
Program(s) Used:
Adobe After Effects
For each video, I sat down with the CEO of Echoo Lab and listened to his vision for what the overall message of the video would communicate. As we would talk and discuss I would write down everything in a rough format to get all of the main points and flow of the videos.
Once I finished writing everything down I started to go over my notes and plan out how the videos would play out. As the main software for the company was still in development, I could not go into specifics for certain information provided in the videos. Therefore, I needed to keep it relatively vague but still explain what Echoo Lab could offer their future users.
The main things I kept in mind while creating the videos were:
- Grabbing the viewers attention
- Showing users how the software would benefit them
- Empathize with problems and offer practical solutions
In order to be able to create these videos in a relatively short time frame, I needed to utilize pre-built assets to create fluid and attractive motion graphics so I did not have to make them from scratch. The company purchased the license and I went over all of the assets in the package and planned out which ones to use for the videos. During the discussions I would already have some ideas for how some scenes would be designed and animated based on the assets I had, so I started placing them down and edited the videos from there.
Challenge
Complex frames
One of the biggest challenges with this project was having to constrain some of the ideas I had for certain sections of the videos. One idea I had in terms of using animated environments among other assets, would have been too complex to complete in the time frame I had for the projects. Due to this, I needed to scale down some of my ideas to get the general message across and not sink too many hours into a few seconds of video length.
Audio syncing
Another issue I had was that I did not know how long each video was going to be once all the content got placed and edited. Due to this, I could not sync up the animations to the music as well as I would have liked. I used publicly available music for each pitch video and needed to edit the length of time by extending the music by adding in a few loops throughout the songs in a way that viewers would not notice. This way I was able to end the music near the end of the video without needing to loop the song again for only a few more seconds before fading out.
Learning and Insights
This experience gave me a lot more exposure and insights to creating pitch videos for existing products. It also allowed me to gain experience with using animation templates for this purpose. Had I had more time for each video I would have been able to plan out some of the sections for a better flow. Doing these projects definitely gave me more appreciation for the time and effort it takes to make a motion graphics video that's only a few minutes long!