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CMNS 260: Empirical Communication Research Methods

Course overview

This course is an introduction to ways of conducting empirical research. Empirical research uses techniques of direct and indirect observation to test hypotheses and develop new ideas. The course will introduce students to basic principles and tools in research design and data analysis. It will spend more time on quantitative research methods than qualitative methods because qualitative methods are covered in more detail in upper-level courses.

The goal of this course is to help students develop the skills necessary to read and critically evaluate the use of findings in research reports and scholarly articles. The course provides useful knowledge for upper-level coursework and opportunities for students to learn skills many employers hope new university grads will have. Empirical research guides decision-making in matters that concern all of us. Understanding of how research is done is an essential step in assessing appropriate uses of research findings.

Course syllabus

Spring 2007