PROCESS
research
compare
analysis
wireframes
mockups
1. Research
We conducted interviews on our target users and summarized their traveling habits and preferences into a journey map. We also identified some opportunities that we can focus on to help creating better traveling experiences.
Context Since the mild weather in Vancouver is suitable for outdoor activities and the attractions in downtown area are closed to each other, Enroute invites users to use an environmentally friendly way to explore the city. The target users are people who are currently in Vancouver downtown area, including both local residents and travelers. Our main goal is to help reducing user's time spent on planning the trip and making their trips more meaningful and memorable.
2. Compare Related Applications
trip.com Detour LonelyPlanet
3. Analysis User Flow
After interviewing our target users and comparing different traveling applications, we got the common flow of planning and taking a tour which is the basis of the creation of Enroute.
4. Make Wireframes
5. Refine Mockups
Iterating on our design, we dedicate ourselves to running user testing and constantly refining our design.
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@ 2017 Summer Group Enroute