New Book Release
Learning from World Class
Companies
Paper back- 224 Pages (August 2001)
Int Thomson
Business Pr (Shrt Dsc); ISBN:1861526091
Through the use of contemporary,
up-to date articles from the world's leading academic journals and popular press, Learning
From World Class Companies presents a fascinating examination of the dynamics of
international business, enabling students to best benefit and learn from the experiences
and challenges faced by global organizations.
Split into five relevant sections,
Learning from World Class Companies presents a company profile to illustrate the
concepts, issues, challenges and opportunities that leading firms have to contend with.
This is then paired with a pertinent case highlighting a significant, recent development
within that organization, demonstrating to the student how companies work in real-life.
Turnaround Strategies:
Demonstrates the need for companies, even the most successful ones, to constantly
re-evaluate their strategies in order to stay ahead. Companies featured include Disney,
General Electric, Proctor & Gamble, IBM, American Express, Caterpillar, Coca-Cola,
Unilever, Kodak, Boeing, Airbus, AT&T, Motorola and Gillette.
Japanese Multinationals:
Presents a balanced view of the current situation of the Japanese economy. Companies
featured include The Bank of Tokyo-Mitsubishi and Dentsu.
Knowledge Management:
Focuses on organizations that can generate and manage effectively almost instantaneous
access to information anywhere in the world and rapid knowledge creation. Companies
featured include Walmart, Xerox and 3M.
Mergers & Acquisitions:
Examines the consequences and implications of M&A activities at giant multinational
organizations. Companies featured include DaimlerChrysler, General Motors and Novartis.
Corporate Social
Responsibility: Discusses the scrutiny organizations, particularly large
multinationals, are subjected to in their worldwide operations. Companies featured include
Shell, Siemens, Dupont and Dow Corning
Rosalie Tung is the Ming & Stella Wong Professor of International Business at Simon Fraser University, Canada. She is a Fellow of the Royal Society of Canada and is also Vice-President-elect of the Academy of Management for 2000-2001, she will become President of the Academy in 2004.
Biography Publications Academic Awards Conferences News Releases Related Sites
