Twitter to rebrand as ‘X’ – SFU experts available

Elon Musk has announced that his controversially-acquired social media platform Twitter will re-brand as ‘X’. The change began with the replacement of the blue bird icon, and is expected to be implemented across the platform in the coming weeks. 

SFU experts are available to discuss what this means for the platform’s future and marketing strategy and the changing landscape of social media.  

AVAILABLE SFU EXPERTS

PETER CHOW-WHITE, professor, School of Communication; director, Genomics and Networks Analysis Lab (GeNA Lab)   
petercw@sfu.ca
Expertise: technology and communication, social media and social networks, the Internet

STEVE KATES, associate professor, marketing, Beedie School of Business   
skates@sfu.ca
Expertise: brands, branding, brand management, consumer psychology, consumer culture

AVIVA PHILIPP-MULLER, assistant professor, marketing, Beedie School of Business
aviva_philipp-muller@sfu.ca
Expertise: psychology of branding and marketing communications, consumer responses to technology, consumer response to moral transgressions in the marketplace

CONTACT

MELISSA SHAW, SFU  Communications & Marketing 
236.880.3297 | melissa_shaw@sfu.ca

Simon Fraser University
Communications & Marketing |  SFU Media Experts Directory
778.782.3210

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