Black Friday – what’s the deal? SFU experts available

Canadians are making their lists and checking them twice ahead of Black Friday and Cyber Monday —the proverbial starting gun to the hectic holiday shopping season.

SFU experts are available to about consumer psychology and marketing, ethical buying, pricing and Black Friday/Cyber Monday as an economic barometer for consumer confidence and buying power heading into the holiday season.

Marketing and consumer psychology

BRENT MCFERRAN, professor, marketing
bmcferra@sfu.ca
Expertise: social and interpersonal influences on consumer behaviour, consumer identity, moral psychology and prosocial behaviour, food marketing

AVIVA PHILLIP-MULLER, associate professor, marketing
aviva_philipp-muller@sfu.ca
Expertise: how consumers perceive new innovations, consumer morality, consumer well-being, how consumers respond to moral transgressions in the marketplace

Pricing

SRABANA DASGUPTA, associate professor, marketing
srabana_dasgupta@sfu.ca
Expertise: durable goods, pricing, choice models, models of information asymmetry, social media

Buying power

ANDREY PAVLOV, professor, finance
apavlov@sfu.ca
Expertise: the currently struggling Canadian economy, the economic impact of the recent Federal budget, regulation, taxes, housing market uncertainty

LUCAS HERRENBRUECK, associate professor, economics
herrenbrueck@sfu.ca
Expertise: impact of tariffs, macroeconomics, international economics, economic theory, inflation, interest rates, exchange rates

Contact

ROBYN STUBBS, SFU Communications & Marketing  
604.376.0971 | robyn_stubbs@sfu.ca

Simon Fraser University  
Communications & Marketing | SFU Media Experts Directory  
778.782.3210

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