Re: We need your feedback! Take the SFU brand reputation survey.

To: Cynthia Patton <cindy_patton@sfu.ca>

Subject: Re: We need your feedback! Take the SFU brand reputation survey.

From: Nilima Nigam <nigam@math.sfu.ca>

Date: Mon, 13 Jun 2022 18:04:55 -0700

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Cc: Ronda Arab <ronda_arab@sfu.ca>, "academic-discussion (academic-discussion@sfu.ca)" <academic-discussion@sfu.ca>

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References: <1655151876319.59807475.153954051.11503331001@backend.cp20.com> <ef9ec3d2a47e4d21990e0dd2ec9d0b07@sfu.ca> <07f84c84b846478bb3bc9d07d582e59c@ITS-EXCHANGE04.sfu.ca>

I (mercifully) did not receive the survey. I note the survey is conducted by Academica Group.

For reference: According to the 2021 SFU Statement of Financial Information, the university paid the Academica Group Inc $52,951. This is the latest information I can find.

https://www.sfu.ca/content/dam/sfu/finance/Publication/SFUFinancialInformation/2021%20SFU%20SOFI%20Report.pdf

If the survey is substandard, a pointed question to SFU Comm/Mar (or Mar/Comm?) may be in order.

best

Nilima

On Mon, Jun 13, 2022 at 5:36 PM Cynthia Patton <cindy_patton@sfu.ca> wrote:

Lame doesn't even begin to cover it.

And the survey itself would get an F in any research design course.

From: Ronda Arab <ronda_arab@sfu.ca>
Sent: June 13, 2022 5:33:49 PM
To: academic-discussion (academic-discussion@sfu.ca)
Subject: Fw: We need your feedback! Take the SFU brand reputation survey.

Anyone else struck by how lame this survey is?

Ronda

Dr. Ronda Arab

Associate Professor of English

Simon Fraser University

pronouns: she/her

From: SFU Communications & Marketing <comms_marketing@sfu.ca>
Sent: 13 June 2022 13:25
To: Ronda Arab
Subject: We need your feedback! Take the SFU brand reputation survey.

Dear Ronda,

As an important member of the SFU community, you’re invited to participate in a short survey about SFU’s brand position and reputation. Your feedback contributes to building a strong brand that will help shape SFU’s future.

The survey will take 8 – 10 minutes to complete and will be available until June 26, 2022.

Click here to access the survey

Your participation in this study is voluntary and your responses will be kept confidential. This survey is being conducted by Academica Group on behalf of SFU. No information that could personally identify you will be disclosed to Academica Group. The information obtained from your participation in this study will be used strictly for research purposes. Data will only be reported upon in aggregate.

If you have any technical difficulties or questions about the study, please contact Academica Group at surveys@academicagroup.com.

Thank you in advance for your participation!

Sincerely,

SFU Communications & Marketing

Connect with #SFU

Nilima Nigam
Professor
Dept. of Mathematics
Simon Fraser University