The Fair Trade Ambassador Program trains active citizens to run their own fair trade campaigns. It was created by Fairtrade Canada, the Canadian Fair Trade Network, and Association Québécoise du Commerce Equitable.
In 2017, SFU started its own on-campus Fair Trade Ambassador Program, the largest ambassador group in Canada. The SFU Fair Trade Ambassador Program is designed to give students the opportunity and resources they need to educate and mobilize the student body to engage in Fair Trade. The program offers opportunities to learn about fair trade, participate in various on-campus activities and events, and gain experience volunteering in areas related to international development and sustainability.