Audience
This project was a continuation of the group magazine layout. But this time, we were to individually design for an audience. The focus was to change small parts of the magazine but keep the topic and headings the same. We were allowed to change the body text font, pictures, title font and even add colour now. We also were assigned two persona's that we had to design for and each persona had a different lifestyle from each other. The challenged was to incorporate the persona's lifestyle and complications into the new design of the magazine layout.
Old magazine Spread Pages 1 and 2 Old Magazine Single Page 3
New Magazine Designed for Audience: The final result of this project consisted of re-arrangement of the title, pictures and subheadings. I also changed the font of the title and body text. My challenge was designing for someone who was mildly red colour blind and had bad eye-sight which needed high contrast. My other persona was a commuter and needed something to capture his attention. I changed the font size to increase readability and broke up the paragraphs in order to create more legibility. With a bigger title and emphasis on "die" i wanted to created a sense of fear and from that capture both persona's attention. And overall layout including the incorporation of columns to allow for less word per line and allow the reader to take a break.