Monograph "The Psychology Behind Trademark Infringement and Counterfeiting"

The Psychology Behind Trademark Infringement and Counterfeiting

As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task. This book serves to inform the reader concerning complexities of the issues of brand imitation, integrating the disciplines of psychology, business, and law to the area of trademark infringement and counterfeiting. Principles and theories from psychology and how they are relevant to consumers perceptions in the marketplace are used to explain why competitors steal the intellectual property of another company or entity.

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Reviewed in Journal of Marketing, April 2007

The New York Times: Freakonomics: The Hidden Side of Everything - Did eBay Start a Counterfeit Crackdown?