Neuroscience Papers with Martin Reimann

2012 - Novel versus familiar brands: An Analysis of Neurophysiology, response latency, and choice

2012 - How we relate to brands: A Psychological and Neurophysiological insights into Consumer-Brand Relationships

2011 - Functional Magnetic Resonance Imaging in Consumer Research: A Review and Application

2010 - Aesthetic package design: A Behavioral, Neural, and Psychological Investigation