Full-timePublic Relations Certificate

Program details

Format Full-time in Vancouver
2021 programs: Due to the COVID-19 situation, this program has moved to online-supported remote delivery.
Class dates Summer program: May 4 – July 2, 2021
Fall program: September 14 – November 12, 2021
Schedule Classes (6 weeks):
Tuesday to Saturday, 9 a.m. to 4 p.m.
(This schedule is subject to change due to statutory holidays.)

Practicum (3 weeks):
Monday to Friday, 9 a.m. to 5 p.m.
(Some after-hours and weekend work may be required.)
Nine weeks
There are eight required courses as well as a practicum.
Learning materials

All PR students need a wireless-enabled laptop or notebook loaded with a licensed Microsoft Office suite. You also need a copy of the Canadian Press Stylebook and one-month subscriptions to Adobe Photoshop and Premiere Rush (please contact us regarding a detailed schedule if you intend to take advantage of a free seven-day trial). To purchase an online subscription to the book, visit the Canadian Press website.*

*You may purchase the textbook or subscription after we accept you into the program. The cost is not included in your tuition. 



After we interview and accept you into the program, we'll require a $1,000 non-refundable deposit to hold your spot. The remaining tuition is due two months before classes begin. Note that if you miss the payment deadline, we cannot hold your seat in the program. Seats fill in this program on a first-come, first-served basis. Pay early to secure your seat.

Payment deadline Summer program: Full tuition due March 4, 2021
Fall program: Full tuition due July 14, 2021
Application fee $75 (non-refundable
Application deadline There is no deadline but this program fills quickly. Apply early.

Learning environment

You’ll take the PR program with a cohort—a group of no more than 20 people with whom you can share your ideas and experiences. Your 30 hours per week in class will involve lectures, presentations, group work and more. Set aside an extra few hours per week for homework. 

English language requirements  

To meet the demands of the program, you should have an advanced level of spoken and written English. If English is not your first language, we recommend you complete the International English Language Testing System (IELTS) with the following minimums:

  • Overall band score of 6.5
  • All bands 6.0 or higher
  • A writing band score of 8.0

If you have any questions or concerns about your English language proficiency, we encourage you to contact us.

Supervised practicum

During your three-week practicum, you’ll apply what you've learned at a Metro Vancouver organization. Visit our practicum section for details.

Financial assistance

Can I get a student loan to pay for the program?

This program is not eligible for B.C. or Canada Student Loans, but you are welcome to obtain funding through other sources such as your personal financial institution.

What about scholarships?

SFU Continuing Studies does not issue scholarships, but several of our practicum partners offer paid practicum opportunities. The CPRS Vancouver Society also awards a scholarship each year to a student who submits excellent project work for a real-world client. Visit our scholarship section for details. 

Graduation requirements

Complete all courses and the practicum with an overall grade of B to graduate with the Public Relations Certificate.