Full-timePublic Relations Certificate

Program details

Format Full-time online
Class dates Summer program: May 3 – July 1, 2022
Schedule Classes (6 weeks):
Tuesday to Saturday, 9 a.m. to 4 p.m. Pacific Time
(This schedule is subject to change due to statutory holidays.)

Practicum (3 weeks):
Monday to Friday, 9 a.m. to 5 p.m.
(Some after-hours and weekend work may be required.)
Nine weeks
Eight required courses plus practicum
Learning materials

You will need a computer with a licensed copy of Microsoft Word 2010 or newer. You also need a copy of the Canadian Press Stylebook and one-month subscriptions to Adobe Photoshop and Premiere Rush (please contact us regarding a detailed schedule if you intend to take advantage of a free seven-day trial). To purchase an online subscription to the book, visit the Canadian Press website.*

*You may purchase the textbook or subscription after we accept you into the program. The cost is not included in your tuition. 



After we interview and accept you into the program, we'll require a $1,000 non-refundable deposit to hold your spot. The remaining tuition is due two months before classes begin. Note that if you miss the payment deadline, we cannot hold your seat in the program. Seats fill in this program on a first-come, first-served basis. Pay early to secure your seat.

Payment deadline Summer program: Full tuition due March 2, 2022
Application fee $75 (non-refundable
Application deadline There is no deadline but this program fills quickly. Apply early.

Learning environment

You’ll take the PR program with a cohort—a group of no more than 20 people with whom you can share your ideas and experiences. Your 30 hours per week in class will involve lectures, presentations, group work and more. Set aside an extra few hours per week for homework. 

English language requirements  

To meet the demands of the program, you should have an advanced level of spoken and written English. If English is not your first language, we recommend you complete the International English Language Testing System (IELTS) with the following minimums:

  • Overall band score of 6.5
  • All bands 6.0 or higher
  • A writing band score of 8.0

If you have any questions or concerns about your English language proficiency, we encourage you to contact us.

Supervised practicum

During your three-week practicum, you’ll apply what you've learned at a workplace in the PR industry. Visit our practicum section for details.

Hardware and software requirements

You will need a computer that is connected to the internet so that you can access Canvas, our online course management system. You can check if your browser is compatible with Canvas by accessing Canvas guides here. We recommend you use Google Chrome or Firefox.

Also, you will need to enable your computer’s audio and microphone to participate in live sessions offered through Zoom Meetings.

You can find more information on our About Online Learning page. 

Financial assistance

Can I get a student loan to pay for the program?

This program is not eligible for B.C. or Canada Student Loans, but you are welcome to obtain funding through other sources such as your personal financial institution.

What about scholarships?

SFU Continuing Studies does not issue scholarships, but several of our practicum partners offer paid practicum opportunities. The CPRS Vancouver Society also awards a scholarship each year to a student who submits excellent project work for a real-world client. Visit our scholarship section for details. 

Graduation requirements

Complete all courses and the practicum with an overall grade of B to graduate with the Public Relations Certificate.