Marketing Strategy in Sports, Entertainment and Other Creative Industries BUS 446 (3)

Focuses on the analysis of market problems and opportunities and the development of appropriate strategies, in creative industries. Industries explored may include arts, sports, or entertainment, but the focus may vary from term to term to reflect developments in the creative industry’s marketing landscape. Topics include: analytical techniques, strategic planning methods and managerial problems of planning. Case analysis and problem solving will be the major orientation of the course. Prerequisite: BUS 343 and BUS 360W, both with a minimum grade of C-; 60 units.