Spring 2015 - IAT 102 D100
Graphic Design (3)
Class Number: 5553
Delivery Method: In Person
Overview
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Course Times + Location:
Jan 6 – Apr 13, 2015: Tue, 10:30 a.m.–12:20 p.m.
Surrey -
Exam Times + Location:
Apr 24, 2015
Fri, 3:30–6:30 p.m.
SurreyApr 24, 2015
Fri, 3:30–6:30 p.m.
SurreyApr 24, 2015
Fri, 3:30–6:30 p.m.
Surrey
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Instructor:
Kenneth Zupan
kfz@sfu.ca
Office: 2812
Description
CALENDAR DESCRIPTION:
Introduction to fundamental design principles for visual communication. Organized as a continual interplay of theory and practice, students will examine historical, philosophical, perceptual and semiotic approaches to understanding graphic design, and will explore principles of form, such as structure and composition, hierarchy, form, color, space, scale, typography, and legibility and readability through hands-on projects. Traditional time-based and interactive media forms will be compared and contrasted.
COURSE DETAILS:
This course will introduce you to the fundamental principles of Graphic Design. Organized as a continual interplay of theory and practice, we will examine historical, philosophical, perceptual and semiotic approaches to understanding and creating Graphic Design. This includes Graphic Design principles, e.g. the typographic grid, color theory, as well as type styles, spacing and legibility.
You will work within small groups and manage your time and collaboration independently. The hands-on coursework will focus on a series of two- dimensional design assignments. These assignments are designed to build on each other and further support the larger projects that include print and identity design.
Together with Spatial Design (IAT 233) and Information Design (IAT 235), this course lays the foundation for upper level design courses. You will acquire the design foundations necessary for all other design classes.
COURSE-LEVEL EDUCATIONAL GOALS:
Course Objectives
The course will:
- Develop a conceptual and practical foundation in the principles of Graphic
- Design and Visual Communication
- Teach you the foundations of Visual Communication through lectures and lab exercises in typography, image production and meaning making
- This is not a software course; you are expected to show a high motivation for independent learning of software skills e.g. Adobe Suite
Grading
- In-Class Assignments 5%
- Assignments 30%
- Major Projects 45%
- Quizzes 20%
NOTES:
*NOTE: Instructor reserves the right to make alterations to evaluation scheme and grading breakdown.
REQUIREMENTS:
Learning Prerequisites:
Before starting this class, you should be able to:
-Utilize presentation software to create presentations and present your ideas
-Utilize basic functionality of an operating system and software applications (print, scan and download instructional materials from a server)
-Organize your work-schedule; keep deadlines
Learning Outcomes:
You will be able to:
- Present and explain your own design work to a professional audience
- Identify designs from important Graphic Design movements, e.g. Constructivism, Swiss Style, New York School, Post-Modernism
- Understand basic principles of typography (e.g. grid, spacing, hierarchies) and apply them to your own designs
- Understand the concept of connotation, use it to analyze given designs and apply considerations of connotation to your own work
- Analyze two-dimensional designs according to their grid structure
- Critique Graphic Designs using appropriate terminology
- Create small Graphic Design-projects independently; demonstrate at a novice-level, the application of an iterative and lateral design process
Materials
MATERIALS + SUPPLIES:
Resources & Materials:
Software: Adobe InDesign, Photoshop and Illustrator.
Materials: Some lab exercises require pens, pencils, scissors, tape and tracing paper.
REQUIRED READING:
"Graphic Design: The New Basics” (2008) by Ellen Lupton & Jennifer Cole Phillips; 1st Edition; Princeton Architectural Press
ISBN: 9781568987705
RECOMMENDED READING:
“Thinking with Type: A Critical Guide for Designers, Writers, Editors & Students” (2010) by Ellen Lupton; 2nd Edition; Princeton Architectural Press
ISBN: 9781568989693
Supplementary readings will be available online.
Registrar Notes:
SFU’s Academic Integrity web site http://students.sfu.ca/academicintegrity.html is filled with information on what is meant by academic dishonesty, where you can find resources to help with your studies and the consequences of cheating. Check out the site for more information and videos that help explain the issues in plain English.
Each student is responsible for his or her conduct as it affects the University community. Academic dishonesty, in whatever form, is ultimately destructive of the values of the University. Furthermore, it is unfair and discouraging to the majority of students who pursue their studies honestly. Scholarly integrity is required of all members of the University. http://www.sfu.ca/policies/gazette/student/s10-01.html
ACADEMIC INTEGRITY: YOUR WORK, YOUR SUCCESS