Spring 2015 - PUB 355W D100
Online Marketing for Publishers (4)
Class Number: 7866
Delivery Method: In Person
Overview
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Course Times + Location:
Jan 6 – Apr 13, 2015: Wed, 9:30 a.m.–12:20 p.m.
Vancouver -
Exam Times + Location:
Apr 20, 2015
Mon, 3:30–6:30 p.m.
Vancouver
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Prerequisites:
60 units.
Description
CALENDAR DESCRIPTION:
Explores the formulation and analysis of marketing goals within the evolving realm of online promotion and marketing. Emphasis is given to approaches to measurement of effect; implementation and campaign management; finding and nurturing audiences and conversations; branding; forecasting and budgeting. Writing.
Registrar Notes:
SFU’s Academic Integrity web site http://students.sfu.ca/academicintegrity.html is filled with information on what is meant by academic dishonesty, where you can find resources to help with your studies and the consequences of cheating. Check out the site for more information and videos that help explain the issues in plain English.
Each student is responsible for his or her conduct as it affects the University community. Academic dishonesty, in whatever form, is ultimately destructive of the values of the University. Furthermore, it is unfair and discouraging to the majority of students who pursue their studies honestly. Scholarly integrity is required of all members of the University. http://www.sfu.ca/policies/gazette/student/s10-01.html
ACADEMIC INTEGRITY: YOUR WORK, YOUR SUCCESS