Fall 2019 - BUS 441 D100

Web Analytics (3)

Class Number: 5543

Delivery Method: In Person


  • Course Times + Location:

    Th 11:30 AM – 2:20 PM
    WMC 2507, Burnaby

  • Exam Times + Location:

    Dec 13, 2019
    12:00 PM – 3:00 PM
    RCB 8100, Burnaby

  • Prerequisites:

    BUS 360W, BUS 343; 60 units.



Adopting an experimental approach and being responsive to customer and competitor reactions is an essential skill set to firms and organizations. Situated in the data-rich environment of digital media and channels like websites or search engines, this course is designed to help students develop "probe and learn" skills, which translate beyond web and digital management, and help them acquire hands-on experience in using analytics tools to manage digital marketing campaigns.

Registrar Notes:

SFU’s Academic Integrity web site http://www.sfu.ca/students/academicintegrity.html is filled with information on what is meant by academic dishonesty, where you can find resources to help with your studies and the consequences of cheating.  Check out the site for more information and videos that help explain the issues in plain English.

Each student is responsible for his or her conduct as it affects the University community.  Academic dishonesty, in whatever form, is ultimately destructive of the values of the University. Furthermore, it is unfair and discouraging to the majority of students who pursue their studies honestly. Scholarly integrity is required of all members of the University. http://www.sfu.ca/policies/gazette/student/s10-01.html