Fall 2023 - BPK 340 D100

Active Health: Behavior and Promotion (3)

Class Number: 5018

Delivery Method: In Person


  • Course Times + Location:

    Sep 6 – Dec 5, 2023: Thu, 8:30–11:20 a.m.

  • Exam Times + Location:

    Dec 7, 2023
    Thu, 3:30–6:30 p.m.

  • Prerequisites:

    BPK 142, STAT 201 (or PSYC 201). Recommended: BPK 140.



Relationships among health, physical activity, and other health-associated behaviors are examined. In addition, the theories and models of health behavior, in the context of intervention and promotion strategies, are discussed. Pertinent background information is provided, concerning the influence of fitness on various disease states, as well as the epidemiology of health and exercise behaviors.


This course has been designed to help you develop the knowledge and skills for evaluating and planning active health promotion strategies.  You will be able to directly apply what you have learned in this course in the practice of Kinesiology, and in many other health-related disciplines you may choose in the future. 

Together we will explore:

·         Theories of health behavior at the individual and population levels;

·         Market segmentation techniques aimed at improving the effectiveness of active health promotion programs;

·         Strategies and tactics for enhancing physical activity at the individual and population levels;

·         Process models for development, delivery and evaluation of health promotion interventions

·         Coaching styles and techniques

·         Health promotion programs for specific target audiences.

·         Systems thinking as applied to health promotion

·         Decolonial frameworks and practices in health promotion




1. Explain the advantages and challenges of using physical activity to promote health at various stages of the lifecycle

2. Discuss the importance of using a complex systems lens and the issues with weight bias when obesity.  

3. Identify potential sources of error in population surveillance tools such as the International Physical Activity Questionnaire (IPAQ) and formulate questions about validity, reliability and usefulness as outcome measures and success indicators.

4. Outline the rationale for and process of evaluation for health promotion strategies. Develop appropriate outcome measures particular to different strategies

5. Recognize the difference between health education and health communication and identify the gaps between a target audience’s knowledge and attitudes about a health issue and the desired knowledge and attitudes.

6. Differentiate between models of human behavior including Expectancy theory; Theory of reasoned action; Theory of planned behaviour; PRECEDE/PROCEED; Stages of change, Motivational interviewing. Appl these models to case studies.

7. Identify the need and role of market segmentation, target marketing, social marketing, TARPARE, upstream vs. downstream marketing, stakeholders, partner, gatekeepers, role models and opinion leaders in health promotion campaigns.

8. Illustrate competency with active communication by writing/rewriting a dialogue that effectively uses active listening skills such as: bridging, inviting clarification with open-ended questions, restating, paraphrasing, and reflecting feeling and meaning.

9. Differentiate between goals, strategies, tactics and rhetorical devices in a health promotion campaigns and prescribe the communication style likely to be most effective in promoting health in a particular situation. (I) (Q) (E)

10. Define the following terms and apply them to strategies aimed at improving health promotion: barriers, predisposing, reinforcing, or enabling health factors, implementation intentions, reactance, relapse, adherence, SMART goals, self-efficacy and self-esteem, stakeholders, partners, gatekeepers, norms, values, social sanctions. (I)

11. Identify and explain factors which teach children how to be healthy and help to promote physical activity in childhood.

12. Design a health promotion program for a particular health issue by integrating health promotion models such as the “Ecological model” and the “Health promoting hospital model” and use these models as well as other course material to evaluate intervention strategies aimed at health outcomes. (R) (A)



  • Quests (3 @ 10%) 30%
  • In-class portfolio 10%
  • Designing a Health Promotion Initiative 25%
  • Motivational Interviewing Assignment 10%
  • Final Exam 25%



Readings will be posted each week under Modules.  No textbook will be required. 


Your personalized Course Material list, including digital and physical textbooks, are available through the SFU Bookstore website by simply entering your Computing ID at: shop.sfu.ca/course-materials/my-personalized-course-materials.

Department Undergraduate Notes:

It is the responsibility of the student to keep their BPK course outlines if they plan on furthering their education.

Registrar Notes:


SFU’s Academic Integrity website http://www.sfu.ca/students/academicintegrity.html is filled with information on what is meant by academic dishonesty, where you can find resources to help with your studies and the consequences of cheating. Check out the site for more information and videos that help explain the issues in plain English.

Each student is responsible for his or her conduct as it affects the university community. Academic dishonesty, in whatever form, is ultimately destructive of the values of the university. Furthermore, it is unfair and discouraging to the majority of students who pursue their studies honestly. Scholarly integrity is required of all members of the university. http://www.sfu.ca/policies/gazette/student/s10-01.html


Students with a faith background who may need accommodations during the semester are encouraged to assess their needs as soon as possible and review the Multifaith religious accommodations website. The page outlines ways they begin working toward an accommodation and ensure solutions can be reached in a timely fashion.