Spring 2023 - BUS 444 D100

Business to Business Marketing (3)

Class Number: 3606

Delivery Method: In Person

Overview

  • Course Times + Location:

    Tu 11:30 AM – 2:20 PM
    RCB 7100, Burnaby

  • Instructor:

    Joey Lam
  • Prerequisites:

    BUS 343, 360W, both with a minimum grade of C-; 60 units.

Description

CALENDAR DESCRIPTION:

This course deals with the marketing of products and services to industrial and other non-consumer sector buyers. The student will be expected to apply previously acquired marketing skills to purchasing situations which arise between organizations. Due to the nature of manufacturing activity in this province, industrial marketing will be approached from a resource industry based standpoint where discussions permit. Students with credit for BUS 344 may not complete BUS 444 for further credit.

Materials

REQUIRED READING NOTES:

Your personalized Course Material list, including digital and physical textbooks, are available through the SFU Bookstore website by simply entering your Computing ID at: shop.sfu.ca/course-materials/my-personalized-course-materials.

Registrar Notes:

ACADEMIC INTEGRITY: YOUR WORK, YOUR SUCCESS

SFU’s Academic Integrity website http://www.sfu.ca/students/academicintegrity.html is filled with information on what is meant by academic dishonesty, where you can find resources to help with your studies and the consequences of cheating. Check out the site for more information and videos that help explain the issues in plain English.

Each student is responsible for his or her conduct as it affects the university community. Academic dishonesty, in whatever form, is ultimately destructive of the values of the university. Furthermore, it is unfair and discouraging to the majority of students who pursue their studies honestly. Scholarly integrity is required of all members of the university. http://www.sfu.ca/policies/gazette/student/s10-01.html