Spring 2023 - BUS 445 D100

Customer Analytics (3)

Class Number: 3542

Delivery Method: In Person


  • Course Times + Location:

    Th 11:30 AM – 2:20 PM
    WMC 2305, Burnaby

  • Exam Times + Location:

    Apr 19, 2023
    12:00 PM – 3:00 PM
    BLU 10921, Burnaby

  • Instructor:

    Yupin Yang
    1 778 782-4186
  • Prerequisites:

    BUS 343, 336, 360W, all with a minimum grade of C-, 60 units; OR Data Science majors with BUS 343, 360W, both with a minimum grade of C-, and 60 units.



Exposes students to the art of using analytic tools from across the spectrum of data mining and modeling to provide powerful competitive advantage in business. Students will learn to recognize when a method should or should not be used, what data is required, and how to use the software tools. Areas covered include database marketing, geospatial marketing and fundamental strategic and tactical decisions such as segmentation, targeting and allocating resources to the marketing mix.



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Registrar Notes:


SFU’s Academic Integrity website http://www.sfu.ca/students/academicintegrity.html is filled with information on what is meant by academic dishonesty, where you can find resources to help with your studies and the consequences of cheating. Check out the site for more information and videos that help explain the issues in plain English.

Each student is responsible for his or her conduct as it affects the university community. Academic dishonesty, in whatever form, is ultimately destructive of the values of the university. Furthermore, it is unfair and discouraging to the majority of students who pursue their studies honestly. Scholarly integrity is required of all members of the university. http://www.sfu.ca/policies/gazette/student/s10-01.html