Spring 2023 - BUS 446 D100

Marketing Strategy in Sports, Entertainment and Other Creative Industries (3)

Class Number: 3692

Delivery Method: In Person


  • Course Times + Location:

    Fr 9:30 AM – 12:20 PM
    WMC 3255, Burnaby

  • Instructor:

    Yupin Yang
    1 778 782-4186
  • Prerequisites:

    BUS 343, 347, 360W, all with a minimum grade of C-; 60 units.



Focuses on the analysis of market problems and opportunities and the development of appropriate strategies, in creative industries. Industries explored may include arts, sports, or entertainment, but the focus may vary from term to term to reflect developments in the creative industry’s marketing landscape. Topics include: analytical techniques, strategic planning methods and managerial problems of planning. Case analysis and problem solving will be the major orientation of the course. Students who have taken BUS 493 when the subject of the course was Sports and Entertainment Marketing may not take BUS 446 for further credit.



Your personalized Course Material list, including digital and physical textbooks, are available through the SFU Bookstore website by simply entering your Computing ID at: shop.sfu.ca/course-materials/my-personalized-course-materials.

Registrar Notes:


SFU’s Academic Integrity website http://www.sfu.ca/students/academicintegrity.html is filled with information on what is meant by academic dishonesty, where you can find resources to help with your studies and the consequences of cheating. Check out the site for more information and videos that help explain the issues in plain English.

Each student is responsible for his or her conduct as it affects the university community. Academic dishonesty, in whatever form, is ultimately destructive of the values of the university. Furthermore, it is unfair and discouraging to the majority of students who pursue their studies honestly. Scholarly integrity is required of all members of the university. http://www.sfu.ca/policies/gazette/student/s10-01.html