Spring 2023 - BUS 446 D100
Marketing Strategy in Sports, Entertainment and Other Creative Industries (3)
Class Number: 3692
Delivery Method: In Person
Course Times + Location:
Jan 4 – Apr 11, 2023: Fri, 9:30 a.m.–12:20 p.m.
Prerequisites:BUS 343, 347, 360W, all with a minimum grade of C-; 60 units.
Focuses on the analysis of market problems and opportunities and the development of appropriate strategies, in creative industries. Industries explored may include arts, sports, or entertainment, but the focus may vary from term to term to reflect developments in the creative industry’s marketing landscape. Topics include: analytical techniques, strategic planning methods and managerial problems of planning. Case analysis and problem solving will be the major orientation of the course. Students who have taken BUS 493 when the subject of the course was Sports and Entertainment Marketing may not take BUS 446 for further credit.
REQUIRED READING NOTES:
Your personalized Course Material list, including digital and physical textbooks, are available through the SFU Bookstore website by simply entering your Computing ID at: shop.sfu.ca/course-materials/my-personalized-course-materials.
ACADEMIC INTEGRITY: YOUR WORK, YOUR SUCCESS
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