Spring 2023 - BUS 447 D100

Global Marketing Management (3)

Class Number: 3687

Delivery Method: In Person

Overview

  • Course Times + Location:

    We 2:30 PM – 5:20 PM
    WMC 2202, Burnaby

  • Exam Times + Location:

    Apr 14, 2023
    3:30 PM – 6:30 PM
    RCB 8100, Burnaby

  • Instructor:

    Emily Treen
  • Prerequisites:

    BUS 343, 360W, both with a minimum grade of C-; 60 units. Recommended: BUS 346.

Description

CALENDAR DESCRIPTION:

The marketing of goods and services in an international context, with emphasis on Pacific Rim countries. Theoretical concepts, environmental influences. Researching and forecasting international markets. The management of international marketing.

Materials

REQUIRED READING NOTES:

Your personalized Course Material list, including digital and physical textbooks, are available through the SFU Bookstore website by simply entering your Computing ID at: shop.sfu.ca/course-materials/my-personalized-course-materials.

Registrar Notes:

ACADEMIC INTEGRITY: YOUR WORK, YOUR SUCCESS

SFU’s Academic Integrity website http://www.sfu.ca/students/academicintegrity.html is filled with information on what is meant by academic dishonesty, where you can find resources to help with your studies and the consequences of cheating. Check out the site for more information and videos that help explain the issues in plain English.

Each student is responsible for his or her conduct as it affects the university community. Academic dishonesty, in whatever form, is ultimately destructive of the values of the university. Furthermore, it is unfair and discouraging to the majority of students who pursue their studies honestly. Scholarly integrity is required of all members of the university. http://www.sfu.ca/policies/gazette/student/s10-01.html