Spring 2023 - BUS 447 D100
Global Marketing Management (3)
Class Number: 3687
Delivery Method: In Person
Course Times + Location:
Jan 4 – Apr 11, 2023: Wed, 2:30–5:20 p.m.
Exam Times + Location:
Apr 14, 2023
Fri, 3:30–6:30 p.m.
Prerequisites:BUS 343, 360W, both with a minimum grade of C-; 60 units. Recommended: BUS 346.
The marketing of goods and services in an international context, with emphasis on Pacific Rim countries. Theoretical concepts, environmental influences. Researching and forecasting international markets. The management of international marketing.
REQUIRED READING NOTES:
Your personalized Course Material list, including digital and physical textbooks, are available through the SFU Bookstore website by simply entering your Computing ID at: shop.sfu.ca/course-materials/my-personalized-course-materials.
ACADEMIC INTEGRITY: YOUR WORK, YOUR SUCCESS
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Each student is responsible for his or her conduct as it affects the university community. Academic dishonesty, in whatever form, is ultimately destructive of the values of the university. Furthermore, it is unfair and discouraging to the majority of students who pursue their studies honestly. Scholarly integrity is required of all members of the university. http://www.sfu.ca/policies/gazette/student/s10-01.html