Spring 2024 - IAT 438 E100

User Experience Design (6)

Class Number: 3591

Delivery Method: In Person


  • Course Times + Location:

    Jan 8 – Apr 12, 2024: Thu, 4:30–8:20 p.m.

  • Prerequisites:

    Completion of 75 units, including IAT 309W, 333 and 334, with a minimum grade of C-.



Advanced level course that examines design practice for Interaction and User Experience Designers. Students apply professional industry standards to related strategies from Graphic Design, Visual Design, Interaction Design, Content Strategy and User Interface Design, to develop a rich understanding of client-based product design and service design projects. Portfolio-quality projects will be grounded in design research, and cultural context, and evaluated in rigorous evidence-based design critiques.


This course is the “destination course” for the stream of design in SIAT dedicated to the professional practice of User Experience Design in industry.  The outcomes and projects of this course will adhere to these standards - but from the most contemporary, informed and forward-looking position as possible within a given year.  The first projects build advanced learning in design process, framing, developing insights, etc.; as well as graphic design experimentation, dynamic composotion, and art direction. Content design and strategy will form a major focus for the course. Once these fundamtals of good UX Design are in place the projects will develop with good interactions and UI, strong Visual Design within an Interaction Design framework, working in the context of Experience Design and Business strategy, and Brand. A final portfolio-quality project is produced. 


Developing and ensuring the most up-to-date understanding and skillisets necessary for succesful graduation and employment in the UX Design industry in product and agency environments.


  • Quizzes 0%
  • Projects 100%


As this is a studio-based class that involves weekly teamwork, students should plan accordingly for the semester to take advantage of the opportunity presented by the course as to professional preparation.



1. Massimo Vignelli, “The Vignelli Canon” 

ISBN: 10: 3037782250

2. Newbery + Farnham, “Experience Design: a framework for integrating brand, experience and value"
ISBN: 10: 1118609638

3. Jake Knapp + Google, “Sprint: how to solve big problems and test new ideas"
ISBN: 10: 150112174X

4. Ellen Lupton + Jennifer Cole Philips, “Graphic Design - the New Basics” 
ISBN: 10: 1568987021


1. Stickdorn + Schneider, “This is Service Design Doing”.
ISBN: ISBN-10: 1491927186

2. Marco Spies, “Branded Interactions:  creating the digital experience”. 
ISBN: 10: 0500518173

3. Andy Clarke, "Art Direction For the Web" 
ISBN: 978-3-945749-7

4. Ellen Lupton, "Thinking With Type"
ISBN: 10: 1568989695

5. Josef Muller-Brockmann, "Grid Systems in Graphic Design: a visual communication manual"
ISBN: 10: 9783721201

6. Josef Albers, "Interaction of Color"
ISBN: 978-0-300-17935-4


Your personalized Course Material list, including digital and physical textbooks, are available through the SFU Bookstore website by simply entering your Computing ID at: shop.sfu.ca/course-materials/my-personalized-course-materials.

Registrar Notes:


SFU’s Academic Integrity website http://www.sfu.ca/students/academicintegrity.html is filled with information on what is meant by academic dishonesty, where you can find resources to help with your studies and the consequences of cheating. Check out the site for more information and videos that help explain the issues in plain English.

Each student is responsible for his or her conduct as it affects the university community. Academic dishonesty, in whatever form, is ultimately destructive of the values of the university. Furthermore, it is unfair and discouraging to the majority of students who pursue their studies honestly. Scholarly integrity is required of all members of the university. http://www.sfu.ca/policies/gazette/student/s10-01.html