This course has been designed to help you develop the knowledge and skills for evaluating and planning active health promotion strategies.  You will be able to directly apply what you have learned in this course in the practice of Kinesiology, and in many other health-related disciplines you may choose in the future.  Together we will explore:

• Theories of health behavior at the individual and population levels;
• Market segmentation techniques aimed at improving the effectiveness of active health promotion programs;
• Strategies and tactics for enhancing physical activity at the individual and population levels;
• Process models for the development, delivery, and evaluation of health promotion interventions
• Coaching styles and techniques
• Health promotion programs for specific target audiences.
• Systems thinking as applied to health promotion
• Decolonial frameworks and practices in health promotion   

The course will involve some online lectures as well as in-person concept integration, discussion, and experiential learning.  Attendance at face-to-face lecture times is mandatory.

1. Recognize how health promotion principles are applied to improve health at the individual, community, and society levels.
2. Predict factors that influence people’s motives for making health behavior choices.
3. Select and integrate information from various sources including academic and grey literature, health surveys, community resources, and personally collected data to answer questions related to health promotion.
4. Plan strategies to influence health behavior at the individual, community, and societal levels.
5. Demonstrate effective written and oral communication skills directed at health promotion.