Can you tell the difference between a real video and an AI-generated fake? We're conducting a research study to find out.

Deepfakes are AI-generated photos, videos, and audio designed to appear authentic. Recent advances in artificial intelligence have made deepfakes increasingly difficult to distinguish from real content, and they are frequently used to spread misinformation about celebrities and public figures, as well as to carry out scams and fraud.

Our research study examines how well people can identify deepfake videos of well-known public figures and what factors influence their ability to spot fakes.

Who can participate?

To participate, you must be 18 or older, speak English, and have adequate vision and hearing to watch videos without significant difficulty understanding them.

What's involved?

Participation involves completing a 20-minute online survey hosted on Qualtrics. You'll watch 10 short videos of celebrities speaking and attempt to determine which ones are real and which ones are deepfakes. You'll also answer questions about your perceptions of deepfakes, any experience with online scams, and basic demographic information. Participation is 100% anonymous.

What you'll receive:

A $5 virtual gift card redeemable at over 20 different stores including Amazon, Walmart, and Starbucks. (Availability depends on your country of residency)

Access to an educational resource packet on identifying deepfakes and avoiding related scams.