Fall 2020 - IAT 102 D100
Graphic Design (3)
Class Number: 7785
Delivery Method: In Person
Introduction to fundamental design principles for visual communication. Organized as a continual interplay of theory and practice, students will examine historical, philosophical, perceptual and semiotic approaches to understanding graphic design, and will explore principles of form, such as structure and composition, hierarchy, form, color, space, scale, typography, and legibility and readability through hands-on projects. Traditional time-based and interactive media forms will be compared and contrasted.
This course will introduce you to the fundamental principles of Graphic Design. Organized as a continual interplay of theory and practice, we will examine historical, philosophical, perceptual and semiotic approaches to understanding and creating Graphic Design. This includes Graphic Design principles, e.g. the typographic grid, colour theory, as well as type styles, spacing and legibility. You will work within small groups and manage your time and collaboration independently.
Together with Spatial Design (IAT 233) and Information Design (IAT 235), this course lays the foundation for upper level design courses. You will acquire the design foundations necessary for all other design classes.
COURSE-LEVEL EDUCATIONAL GOALS:
- Be able to apply design process (sketching, rapid viz, iteration), thinking (evaluate, analyze, synthesize), and visual elements (form, type, composition, colour) to solve visual design problems.
- Utilize principles of visual design to communicate clear messages across digital and non-digital forms of media to a given audience.
- Interpret the meaning of visual designs as well as the constraints of different media (digital and non) to help create effective visual designs.
- Be able to communicate, explain and critique considerations of visual design using appropriate methods and terminology.
This is not a software course; you are expected to show a high motivation for independent learning of software skills.
- Lab Assignments (Individual) 20%
- Quizzes (Individual) 15%
- Major Projects (Indvidual and Small Teams) 65%
Important Notices/Delivery of Course:
· Please note that all teaching at SFU in summer term 2020 will be conducted through remote methods. Enrollment in this course acknowledges that remote study may entail different modes of learning, interaction with your instructor, and ways of getting feedback on your work than may be the case for in-person classes”.
· “Students with hidden or visible disabilities who believe they may need class or exam accommodations, including in the current context of remote learning, are encouraged to register with the SFU Centre for Accessible Learning (firstname.lastname@example.org or 778-782-3112) as soon as possible to ensure that they are eligible and that approved accommodations and services are implemented in a timely fashion”.
MATERIALS + SUPPLIES:
MATERIALS + SUPPLIES:
Course materials: Each student will be required to purchase their own drawing supplies and paper. I will be as flexible as possible in this area but you should expect to spend around $50 on supplies (depending on what you have in your house, could be less). I will be sending out a drawing supply list when students register for the course. We will be drawing with softer media, such as charcoal, conte, or china markers (wax peel off markers) as well as with drawing pencils and will need larger sized drawing paper (the bigger the better but at least double standard letter sized paper). For this on-line version of the course, digital drawings for some of your submissions will also be accepted, access to digital drawing tools is not required. You need to be able to photograph your work and be able to post it to Canvas.
You will need to have access to a high speed internet connection and the following Adobe software: Photoshop, Illustrator and InDesign. You will be responsible for installing and ensuring that software works on your computer. Please see Adobe website for cost of software (www.adobe.com/ca/). There are free software packages and/ or apps that have similar features to Adobe, if you choose to use these, they will not be supported by course tutorials i.e. it will be your responsibility to meet course project requirements. Adobe apps for iPad are not full featured and tutorials based on desktop version may not be compatible. There is no tech support provided by the course on installing or trouble shooting software problems or installation. Please ensure you have access before registering.
Required readings will be provided digitally through Canvas.
Supplementary readings will be available online.
Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & StudentsPaperback– Jul 21 2010
- Princeton Architectural Press; 2nd Revised edition edition (July 22 2010)
- Language: English
- ISBN-10: 1568989695
- ISBN-13: 978-1568989693
ACADEMIC INTEGRITY: YOUR WORK, YOUR SUCCESS
SFU’s Academic Integrity web site http://www.sfu.ca/students/academicintegrity.html is filled with information on what is meant by academic dishonesty, where you can find resources to help with your studies and the consequences of cheating. Check out the site for more information and videos that help explain the issues in plain English.
Each student is responsible for his or her conduct as it affects the University community. Academic dishonesty, in whatever form, is ultimately destructive of the values of the University. Furthermore, it is unfair and discouraging to the majority of students who pursue their studies honestly. Scholarly integrity is required of all members of the University. http://www.sfu.ca/policies/gazette/student/s10-01.html
TEACHING AT SFU IN FALL 2020
Teaching at SFU in fall 2020 will be conducted primarily through remote methods. There will be in-person course components in a few exceptional cases where this is fundamental to the educational goals of the course. Such course components will be clearly identified at registration, as will course components that will be “live” (synchronous) vs. at your own pace (asynchronous). Enrollment acknowledges that remote study may entail different modes of learning, interaction with your instructor, and ways of getting feedback on your work than may be the case for in-person classes. To ensure you can access all course materials, we recommend you have access to a computer with a microphone and camera, and the internet. In some cases your instructor may use Zoom or other means requiring a camera and microphone to invigilate exams. If proctoring software will be used, this will be confirmed in the first week of class.Students with hidden or visible disabilities who believe they may need class or exam accommodations, including in the current context of remote learning, are encouraged to register with the SFU Centre for Accessible Learning (email@example.com or 778-782-3112).