Jeff Booth is the President, CEO and Co-Founder of BuildDirect. He applies his knowledge of technology and trends to invent new ways for people to explore, purchase and ultimately connect in the home improvement space.
Drawing on his background as a builder, Jeff co-founded BuildDirect in 1999 from his first-hand experience with the inefficiencies of the home improvement industry. While most said the industry was too large and broken to fix, Jeff only saw possibilities. He knew that by combining technology with his entrepreneurial spirit and vision, he could build a simpler and more trusted home improvement industry. Ultimately, opening a world of possibilities for homeowners, suppliers and those in trades and shipping.