I was scouted by a Tokyo-based producer to create motion graphic videos for one of his acts, "Curumi Chronicle"
Using Adobe After Effects, I created an animated lyric video for an upcoming singer by the artist. The lyrics were both in Japanese and English and needed to be in sync with the song. The video also served as background visualization for her live concerts.
Illustrator, After Effects
Motion Graphics, Animation, Graphic Design
I was provided with an mp3 file of the song and a general concept for the video's look and feel. I brainstormed the key qualities I felt were appropriate for the song's visual aesthetic. Then I began placing the lyrics of the song into After Effects, each word on an individual layer. This allows me to have full control of how I animated and gave personality to each character of the song.
I used keyframe animation to give the lyrics movement and colour for personality. I picked a spring-like color scheme to match the song's theme of renewal and used fast animation for the song's energetic tone. Some of the colors I used include lilac, lavendar, bubblegum, and plum.
My video was used as background visuals for Curumi Chronicle's live performances in Japan. The size and energy of the animation were designed specifically to inspire the audience to be engaged with Curumi's performance. The concert was in Tokyo with over 200 attendees.
With the creation of my video, I was able to promote the new single and visually portray the themes and emotion of the song. The teaser video and full music video on YouTube has reached over 10,000 views.
