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Re: We need your feedback! Take the SFU brand reputation survey.

(Personally I will not shed a tear if our former President's pet motto goes the way of the SFU swoosh--except for the money that will be spent rebranding everything *again.* Just thinking of the world here!)


James Dougal Fleming

Professor, Department of English

Simon Fraser University

Burnaby/Vancouver, 

British Columbia,

Canada.


So spake the fervent Angel, but his zeal

None seconded, as out of season judged, 

Or singular and rash 

-- Paradise Lost




From: Behraad Bahreyni <bba19@sfu.ca>
Sent: June 13, 2022 6:15 PM
To: Nilima Nigam; Cynthia Patton
Cc: Ronda Arab; academic-discussion (academic-discussion@sfu.ca)
Subject: RE: We need your feedback! Take the SFU brand reputation survey.
 

Apparently “the engaged university” does not cut it anymore and this could be the first step to beginning a search for a new slogan…

 

The total amount of management consulting fees we are paying is amazing (see the link below). We seem to be hiring people without vision and management skills at different levels who need an army of administrative staff to help them do/define what they should have known before they took the offer.

 

 

 

 

 

__________________

Behraad Bahreyni, PhD, PEng      
Associate Professor, School of Mechatronic Systems Engineering
Associate Member, School of Engineering Science   
  SFU  Simon Fraser University

MSE 4176, 250-13450 102nd Ave

Surrey, BC, CANADA   V3T 0A3

Tel:  +1 (778) 782-8694           Fax:  +1 (778) 782-7514         Web: http://sense.fas.sfu.ca/

 

From: Nilima Nigam <nigam@math.sfu.ca>
Sent: June 13, 2022 6:05 PM
To: Cynthia Patton <cindy_patton@sfu.ca>
Cc: Ronda Arab <ronda_arab@sfu.ca>; academic-discussion (academic-discussion@sfu.ca) <academic-discussion@sfu.ca>
Subject: Re: We need your feedback! Take the SFU brand reputation survey.

 

I (mercifully) did not receive the survey. I note the survey is conducted by Academica Group.

 

For reference: According to the 2021 SFU Statement of Financial Information, the university paid  the Academica Group Inc $52,951. This is the latest information I can find.

 

 

If the survey is substandard, a pointed question to SFU Comm/Mar (or Mar/Comm?) may be in order.

 

best

Nilima

 

On Mon, Jun 13, 2022 at 5:36 PM Cynthia Patton <cindy_patton@sfu.ca> wrote:

Lame doesn't even begin to cover it.

And the survey itself would get an F in any research design course.

From: Ronda Arab <ronda_arab@sfu.ca>
Sent: June 13, 2022 5:33:49 PM
To: academic-discussion (academic-discussion@sfu.ca)
Subject: Fw: We need your feedback! Take the SFU brand reputation survey.

 

Anyone else struck by how lame this survey is? 

Ronda

 

Dr. Ronda Arab

Associate Professor of English

Simon Fraser University

 

pronouns: she/her

 

From: SFU Communications & Marketing <comms_marketing@sfu.ca>
Sent: 13 June 2022 13:25
To: Ronda Arab
Subject: We need your feedback! Take the SFU brand reputation survey.

 

 

Dear Ronda,

 

As an important member of the SFU community, you’re invited to participate in a short survey about SFU’s brand position and reputation. Your feedback contributes to building a strong brand that will help shape SFU’s future.

The survey will take 8 – 10 minutes to complete and will be available until June 26, 2022.

Your participation in this study is voluntary and your responses will be kept confidential. This survey is being conducted by Academica Group on behalf of SFU. No information that could personally identify you will be disclosed to Academica Group. The information obtained from your participation in this study will be used strictly for research purposes. Data will only be reported upon in aggregate.

If you have any technical difficulties or questions about the study, please contact Academica Group at surveys@academicagroup.com.

Thank you in advance for your participation!

Sincerely,

SFU Communications & Marketing

 

 

Connect with #SFU

 

 

 



 

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